Alice Van Cal
Alice Van Cal is a contemporary fine jewellery brand known for its elegant modular designs and understated luxury, appealing to modern, style-conscious consumers. Rooted in French design sensibility with a growing UK presence, the brand offers versatility through its signature stacking and layering pieces. Jewellery Focus covers Alice Van Cal’s latest collections, retail strategy, brand collaborations, and market expansion. Our reporting provides insights for trade professionals following emerging luxury brands, design-led innovation, and evolving consumer tastes in the fine jewellery space.
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Jun- 2022 -21 JuneRetailers
Alice Van Cal launches latest edition of Birthstone Collection
Alice Van Cal has launched its latest item in The Birthstone Collection, a reinvention of its new signature Anima necklace with a round central moonstone set in 18K white gold. For The Birthstone Collection, every month of 2022 the designer will release a new piece or capsule collection will be…
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Feb- 2022 -23 FebruaryRetailers
The Alkemistry hails UK expansion
The Alkemistry has announced it is set to expand its presence in the UK, following “triple digit e-commerce growth in 2020”. It has added a number of female founded brands to their product offering including fellow British brand, Dinny Hall and London centred Alice Van Cal. With a revenue growth…
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22 FebruaryDesigners
Alice Van Cal reveals March Birthstone Collection piece
Alice Van Cal have revealed its signature piece for the March Birthstone, an Anima necklace with a round central aquamarine set in 18K white gold, with a retail value of £1,790. On the piece, the jeweller said that “aquamarine provides clarity of expression, allowing us to speak more freely knowing…
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Jan- 2022 -18 JanuaryRetailers
Alice van Cal introduces The Birthstone Collection
Jewellery designer Alice van Cal has introduced its new initiative named ‘The Birthstone Collection’ where every month of 2022 a new piece or capsule collection will be launched featuring the birthstone of the month. For the February Birthstone, it has put together a collection that includes all its new creations…
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Sep- 2021 -15 SeptemberRetailers
Covett launches fine jewellery subscription service
Online jewellery platform Covett has announced the launch of a new subscription model for fine jewellery. Some of the jewellery designers who have joined or are joining the platform include, Aishleen Lester of Le Ster, Susi Smither of The Rock Hound and Alice Milner of Alice van Cal who have…
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Jun- 2021 -21 JuneRetailers
Alice van Cal unveils The Radiant Union collection
Alice van Cal has unveiled a new colourful iteration of the brands’ Union Bracelet collection, with the The Radiant Union collection. The collection comprises four oval-shaped 18 karat gold bangles, set on one half with princess-cut stones in an endless channel setting, with two rows of brilliant-cut stones on either…
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Mar- 2021 -29 MarchDesigners
Alice van Cal reveals new rebranding and partnership
Fine jewellery designer, Alice van Cal (AVC) has announced both a rebranding and upcoming partnership with Roxie Nafousi. Founded in 2018, the firm has launched a fresh identity for 2021 through a new logo and font that “reflects the AVC core values”. The group’s updated logo features “iridescent colours”, such…
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