Christmas
Christmas is the most crucial trading period for the UK jewellery industry, driving significant sales across retail, wholesale, and e-commerce. For jewellers, manufacturers, and suppliers, understanding seasonal trends, consumer behaviour, and effective marketing strategies is essential to maximising opportunities during the festive period. Jewellery Focus provides extensive coverage on Christmas trading, including sales performance analysis, product trends, promotional campaigns, and insights into supply chain readiness. Our reporting helps trade professionals prepare for and capitalise on the busiest season of the year.
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Dec- 2018 -5 DecemberRetailers
Sproules Jewellers completes £500,000 refurbishment
Sproules Jewellers in Derry~Londonderry, Northern Ireland, has unveiled its newly refurbished premises following a significant investment with support from First Trust Bank. The new 2,500 sq ft extension has seen the creation of a new ‘Diamond Room’ with two champagne bars overlooking the city where customers can browse and select…
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4 DecemberFeatures
Selling advice: How to keep your customers happy
Ask yourself this question, what motivates your customers to buy jewellery? If your answer is price, you are way off the mark. The answer is ‘emotion’. All occasions such as wedding engagements, anniversaries, birthdays and Christmas are happy occasions. So why is it that most salespeople are not as enthusiastic…
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Nov- 2018 -26 NovemberVoice On The Highstreet
Voice on the High Street: Clive Ranger
Tell us about Clive Ranger Jewellery. Clive Ranger is a small family owned business that started up in 1977, but was taken over last year by our former manager, Carl Parry. We pride ourselves on old fashioned customer service and continue to manufacture our own diamond rings so our jewellery…
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23 NovemberEvents
TH March to highlight ‘importance of jewellery insurance’ on BBC Radio 4
TH March’s CEO Neil McFarlane will be interviewed on BBC Radio 4’s flagship weekend programme, Moneybox Live, on the importance of properly arranged personal jewellery insurance. Broadcaster Paul Lewis plans to talk to McFarlane on 24 November about how best to insure personal jewellery and other precious possessions in the…
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20 NovemberFeatures
Brand Profile – Freedom to Exist
Tell me how you started your watch brand? Around five years ago Kirsty and I met working for Habitat, and then we both joined Made.com and moved to China. I think the experience of working at successful startup made us really want to do our own thing. Since we had…
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19 NovemberFeatures
Capitalising on the festive season
You have to agree that December is the easiest moth to close sales. Customers are so eager to buy, almost anyone could sell to them – and that’s the problem. Sales assistants are not motivated and too often do not try to use creative sales techniques to increase their sales.…
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15 NovemberFeatures
How to handle the Black Friday frenzy
Building on ‘bargain passion’ and ‘brawl-mart’ from last year, what does 2015 have in store for us? Here we explore where retailers can focus their final preparations, as well as how to make the most of the post-event forensics that follow. Black Friday approaches creating a fair amount of trepidation…
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15 NovemberFeatures
Avoiding that post-Christmas attitude
Your customers were enthusiastic over the Christmas period and therefore it was easy for you to be, too. Now it’s a week later and you’re standing around looking for a customer. When you finally get one through the door, it’s not quite such an easy sell. So what’s the problem?…
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14 NovemberFeatures
Selling Advice: Tune up your salespeople in time for Christmas
Golden selling opportunities are missed during the holiday season because it is too easy to sell. In fact, how much actual selling will you see? Not much because in December, some store owners think all they need are warm bodies to take care of the traffic. “Get those part timers”…
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13 NovemberFeatures
The importance of gift wrapping
When I first worked in my family store, Zell Brothers, in Portland, Oregon I knew how important the beauty of our gift wrapping was to the image of our store. My aunt and two other ladies made beautiful full bows of all sizes. The maroon ribbons had an elegant effect…
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