Christmas
Christmas is the most crucial trading period for the UK jewellery industry, driving significant sales across retail, wholesale, and e-commerce. For jewellers, manufacturers, and suppliers, understanding seasonal trends, consumer behaviour, and effective marketing strategies is essential to maximising opportunities during the festive period. Jewellery Focus provides extensive coverage on Christmas trading, including sales performance analysis, product trends, promotional campaigns, and insights into supply chain readiness. Our reporting helps trade professionals prepare for and capitalise on the busiest season of the year.
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Nov- 2018 -19 NovemberFeatures
Capitalising on the festive season
You have to agree that December is the easiest moth to close sales. Customers are so eager to buy, almost anyone could sell to them – and that’s the problem. Sales assistants are not motivated and too often do not try to use creative sales techniques to increase their sales.…
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15 NovemberFeatures
How to handle the Black Friday frenzy
Building on ‘bargain passion’ and ‘brawl-mart’ from last year, what does 2015 have in store for us? Here we explore where retailers can focus their final preparations, as well as how to make the most of the post-event forensics that follow. Black Friday approaches creating a fair amount of trepidation…
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15 NovemberFeatures
Avoiding that post-Christmas attitude
Your customers were enthusiastic over the Christmas period and therefore it was easy for you to be, too. Now it’s a week later and you’re standing around looking for a customer. When you finally get one through the door, it’s not quite such an easy sell. So what’s the problem?…
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14 NovemberFeatures
Selling Advice: Tune up your salespeople in time for Christmas
Golden selling opportunities are missed during the holiday season because it is too easy to sell. In fact, how much actual selling will you see? Not much because in December, some store owners think all they need are warm bodies to take care of the traffic. “Get those part timers”…
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13 NovemberFeatures
The importance of gift wrapping
When I first worked in my family store, Zell Brothers, in Portland, Oregon I knew how important the beauty of our gift wrapping was to the image of our store. My aunt and two other ladies made beautiful full bows of all sizes. The maroon ribbons had an elegant effect…
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12 NovemberEvents
Jewellery & Watch to host ‘consolidated’ 2019 show
The Jewellery & Watch exhibition has announced a ‘consolidated 2019 show’, as its new owner, ITE Group, develops a plan to boost the show in 2020. Having purchased the exhibition and its sister show, Spring Fair, in May 2018, the exhibitions and conferences organising firm has outlined plans to grow…
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Oct- 2018 -30 OctoberFeatures
Selling Advice: Do you put your sales assistants first?
When you looked at your sales for last year did you see… A 10% increase in sales or more over last year A 5% increase No increase If it is A, take a bow. It it’s B, ask yourself why it wasn’t more. It it’s C, find out who is…
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10 OctoberFeatures
Selling Advice: Selling during Christmas
Golden selling opportunities are missed during the holiday season because it is too easy to sell. In fact, how much actual selling will you see? Not much because in December, some store owners think all they need are warm bodies to take care of the traffic. “Get those part timers”…
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5 OctoberDesigners
Museum of the Jewellery Quarter announces its first ‘Jeweller in Residence’
Fiona Harris has been announced by the Museum of the Jewellery Quarter to be its first ‘Jeweller in Residence’, a project which aims to support emerging jewellery designers. Harris, who previously studied at Birmingham City University School of Jewellery, is the first designer to be crowned with the title. As…
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2 OctoberFeatures
Revamping your retail space
Customer journey Think about the customers’ journey and all their touch points, from the time they see the shop, when they enter the shop, while they are waiting to be served and right up until when they pay. How can all these touchpoints be improved? Discuss it with shop staff…
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