De Beers
De Beers is one of the most influential names in the global diamond industry, shaping supply, pricing, and consumer demand through its mining operations and branding initiatives. For UK jewellery professionals, staying informed about De Beers’ activities is crucial to understanding market dynamics and trade opportunities. Jewellery Focus delivers comprehensive coverage of De Beers, including business updates, production reports, ethical sourcing initiatives, marketing campaigns, and their impact on the UK jewellery sector.
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Nov- 2020 -20 NovemberEconomy
Holiday engagement rings driving jewellery sales, says De Beers
Engagement rings are driving jewellery sales this holiday season, according to De Beers Group’s latest Diamond Insight ‘Flash’ report. From the group’s interviews with US-based jewellers, bridal sales are the primary source of diamond jewellery demand in recent months. When it came to customers researching engagement rings, online was the…
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19 NovemberCelebrities
Indria Scott named as face of De Beers’ ReSet Collective
Indria Scott has been named as the new face of De Beers Group’s ReSet Collective campaign. The “eco-conscious” model will front the campaign that will showcase five pendants created to celebrate sustainability in the diamond industry. The ReSet Collective includes five leading US jewellery designers – Jade Trau, Jennie Kwon,…
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18 NovemberEconomy
Rough diamond value falls in Cycle 9, says De Beers
De Beers Group has announced that the value of rough diamond sales slightly declined against the previous cycle for the ninth sales cycle of 2020. Currently, rough diamonds are being provisionally valued at $450m (£338m) for the ninth sales cycle, which is a decrease from the $467m (£351m) sales value…
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13 NovemberNews
Jonathan Kendall to step down from De Beers role
De Beers Group has announced that after 20 years with the business, Jonathan Kendall the head of industry services and its Forevermark operations, will be retiring at the end of the year. The diamond company said Kendall has played an “integral role” in leading the evolution of many of De…
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9 NovemberInternational
Consumers adapting to new normal, says De Beers
De Beers Group has released its 2020 Diamond Insight Report, which highlights new and accelerated trends in the industry with a focus on consumers adapting to the ”new normal”. The report is based on the outcomes of monthly sentiment surveys with US consumers from March to August, and includes research…
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Oct- 2020 -26 OctoberInternational
Rough diamond demand improves despite lower production, De Beers finds
De Beers has announced that rough diamond production fell by 4% to 7.2 million carats in its third quarter, driven by planned reductions in production to reflect the lower demand for rough diamonds amid the pandemic. It comes as Covid-19 related measures remain in place, according to the group, in…
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14 OctoberEconomy
De Beers value rough diamond sales at $467m
De Beers Group has announced the value of rough diamond sales at $467m (£360m) for the eighth sales cycle of 2020. The diamond company has implemented a more flexible approach to rough diamond sales during this cycle, with the online Sight sales event extending beyond its normal week-long duration. The…
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5 OctoberManufacturers
De Beers launches ReSet initiative
De Beers Group has announced the launch of Reset, a new initiative by the diamond company to engage in conversations with jewellery designers around sustainability and to promote the positive impact of natural diamonds. The ReSet Collection launches today (5 October) and is a collaboration with five leading US designers,…
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Sep- 2020 -23 SeptemberInternational
De Beers outlines upcoming trends in flash report
De Beers has announced that diamond jewellery design trends for the upcoming gifting season are expected to be influenced by how “consumers are feeling in response to the events of this year and the impact of lockdowns”. Its fourth Diamond Insight ‘Flash’ Report was published alongside London-based fashion trends consultancy,…
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17 SeptemberTrade Organisations
Natural Diamond Council launches celebrity campaign
The Natural Diamond Council (NDC) has announced the launch of its first ever celebrity campaign, which will be fronted by actress Ana de Armas. De Armas most recently received a Golden Globe nomination for her role in Knives Out, and will soon appear in the upcoming James Bond film, No…
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