Natural Diamond
Natural diamonds remain the ultimate symbol of luxury and value within the UK jewellery trade, driving significant consumer demand across retail and wholesale markets. For jewellers, designers, and suppliers, understanding trends in sourcing, pricing, and consumer preferences is essential. Jewellery Focus delivers expert coverage on the natural diamond sector, including market analysis, supply chain developments, sustainability and ethical sourcing, regulatory updates, and brand strategies. Our insights help trade professionals navigate challenges and capitalise on opportunities in this cornerstone of the industry.
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Jul- 2021 -1 JulyCelebrities
NDC reappoints Ana de Armas as global ambassador
The National Diamond Council (NDC) has announced the reappointment of actress Ana de Armas as the group’s global ambassador. Holding the position for a second consecutive year, de Armas will feature in the NDC’s “for moments like no other” advertising campaign. The campaign is due to launch in September 2021,…
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Jun- 2021 -29 JuneAppointments
Opsydia names Jonathan Kendall as non-exec director
Opsydia, the diamond security group, has announced the appointment of Jonathan Kendall to the group’s non-executive board of directors. In the new role, which is set to commence immediately, Kendall will be tasked with contributing towards the firm’s international strategy, as well as advocating for Opsydia’s solutions and its commercial…
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May- 2021 -20 MayTrade Organisations
Natural Diamond Council partners with Chow Tai Fook Jewellery Group
The Natural Diamond Council has announced a strategic partnership with Chow Tai Fook Jewellery Group (Chow Tai Fook). The partnership will aim to introduce the Chinese consumers, especially the younger generation, to natural diamonds through the use of diverse communication channels and accessible digital content, as well as the provision…
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12 MayTrade Organisations
Jewellery bodies urge Pandora to retract LGD narrative
A clutch of leading jewellery organisations have come together to call upon Pandora to retract its stance regarding lab-grown diamonds (LGDs). The bodies have urged the Danish jewellery brand to “market LGDs responsibly”, and take back its “false and misleading narrative” surrounding the ethical superiority of LGDs. The participants of…
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Mar- 2021 -26 MarchCurrent Affairs
88% of consumers prefer quality over trends, says De Beers
The De Beers Group has announced that 88% of US consumers believe it is better to invest in fewer, longer lasting jewellery items rather than short-term fashionable trends. The group’s latest diamond insight flash report analysed the changing opinions towards lab-grown diamonds (LGD), with 47% of respondents disagreeing that LGDs…
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Jan- 2021 -27 JanuaryEvents
NDC partners with Lorraine Schwartz on new diamond initiative
The Natural Diamond Council (NDC) has partnered with US jewellery designer, Lorraine Schwartz, for its Emerging Designers Diamond Initiative. The partnership will allocate $1m (£729,865) into programmes, which will provide opportunities for designers from the Black, Indigenous, People of Colour (BIPOC) community. The initiative’s goal is to expand the number…
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Nov- 2020 -19 NovemberDesigners
Andre Michael unveils alphabet diamond pendant collection
Andre Michael jewellery has launched an alphabet diamond pendants collection for the festive season. The jeweller said it comes as an increasingly wide choice of first names in the UK has led to an increased demand for lettering across the alphabet. In addition, the holiday 2020 trends report from the…
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Sep- 2020 -30 SeptemberEvents
September NAJ Live brings ‘positivity’ to industry
The latest NAJ Live event has provided participants with a sense of “positivity and collaboration”, according to the association. The ‘Rockin’ Out’ event, which took place last week, featured talks from Gemmology Rocks founder Kerry Gregory and Maiko Eaton from Green Rocks. It marks the third NAJ Live to take…
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17 SeptemberTrade Organisations
Natural Diamond Council launches celebrity campaign
The Natural Diamond Council (NDC) has announced the launch of its first ever celebrity campaign, which will be fronted by actress Ana de Armas. De Armas most recently received a Golden Globe nomination for her role in Knives Out, and will soon appear in the upcoming James Bond film, No…
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11 SeptemberFeatures
Edge of Ember: Forging a sustainable future
As we enter the age of the unknown following the peak of the Covid-19 pandemic, industries are finding themselves at a crossroads and looking for change. While consumers and creators begin to look beyond traditional norms, more and more brands have turned towards diamonds’ much younger cousin: the lab-grown variety. …
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