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Pandora

Pandora is one of the world’s largest jewellery brands and a major player in the UK market, known for its charm bracelets, accessible luxury positioning, and innovative marketing strategies. Its scale and influence make Pandora a key focus for jewellery retailers, wholesalers, and suppliers monitoring trends in consumer demand, store rollouts, and sustainability initiatives. Jewellery Focus provides comprehensive coverage of Pandora’s UK operations, including product launches, financial updates, leadership changes, and insights into how the brand’s activities shape opportunities and challenges across the trade.

  • Jan- 2021 -
    4 January
    RetailersPandora FY results to exceed previous guidance

    Pandora FY results to exceed previous guidance

    Pandora has revealed it expects its financial results for 2020 to exceed the high end guidance range of “-14% to -17%”. The luxury jewellery brand began 2020’s Q4 with “positive” organic growth in October and November, with December being impacted by the phasing of revenue. On average, more than 10%…

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  • Dec- 2020 -
    18 December
    EventsDaniella Draper among big winners at UK Jewellery Awards

    Daniella Draper among big winners at UK Jewellery Awards

    This year’s UK Jewellery Awards took place virtually earlier this week (16 December) and saw 20 businesses and individuals in the jewellery industry celebrate industry achievements over the past year. Among 2019/20’s winners were independent brand and retailer Daniella Draper, as well as multiple retailer Beaverbrooks, with both picking up…

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  • Aug- 2020 -
    19 August
    RetailersPandora revenues slump in Q2 results           

    Pandora revenues slump in Q2 results           

    Pandora has reported revenues of DKK 2.87bn (£348m) in its second-quarter of trading, down from DKK 4.69bn (£569m) during the same period last year. Gross profit also decreased from DKK 3.5bn (£424m) to DKK 2bn (£242m), and Pandora now expects organic growth to be down 20% in 2020. The full-year…

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  • May- 2020 -
    5 May
    NewsPandora maintains ‘strong financial position’ despite pandemic

    Pandora maintains ‘strong financial position’ despite pandemic

    Pandora said it is in a “strong financial position” to sustain a prolonged Covid-19 crisis, as it recorded “positive organic growth” in the first quarter of 2020.  Despite a recorded 14% drop in organic growth, its EBIT margin was 15.3% in the three months ended 31 March 2020.  The group…

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  • Mar- 2020 -
    19 March
    RetailersPandora closes stores across globe

    Pandora closes stores across globe

    Pandora has announced the temporary closure of many of its stores in order to “support the efforts” to limit the spread of Covid-19. In its latest statement, the group confirmed that it had temporarily closed all owned and operated stores in the United States, Italy, Germany, France and Spain. In…

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  • 18 March
    Current AffairsPandora withdraws financial guidance 

    Pandora withdraws financial guidance 

    Jewellery group Pandora has announced the withdrawal of its financial guidance as it is “no longer meaningful” in light of the coronavirus escalation.  The group said that such mitigating actions came under “extraordinary and rapidly developing” circumstances, and that its financial guidance announced on 4 February excluded “any impact” from…

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  • 4 March
    Current AffairsPandora slashes 180 jobs in restructuring bid

    Pandora slashes 180 jobs in restructuring bid

    Pandora announced it is to slash 180 jobs “as a consequence of strategic reorganisation”. The news came as the jewellery group detailed its next steps for restructuring programme, Programme NOW. In its latest update, the group said it would close three regional organisations, thereby “eliminating an organisational layer” between global…

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  • Nov- 2019 -
    12 November
    ManufacturersLinks of London is proof the crazes come and go

    Links of London is proof the crazes come and go

    Some years ago now, Jewellery Focus was alone among the British jewellery trade press in suggesting that the explosion of ‘affordable brands’ through the indies was, firstly, not going to last, secondly, a bad deal for jewellers, and therefore thirdly, not a cause for unalloyed celebration. Subsequently, many of these brands which…

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  • 5 November
    RetailersPandora sales slip in third quarter

    Pandora sales slip in third quarter

    Jewellery brand Pandora has reported a 10% drop in like-for-like sales in its third-quarter results. Overall earnings over the quarter, before interest and tax, fell by 25%. Meanwhile, the company’s organic growth for the year is expected to land between -7% and -9%, despite previous forecasts of a growth between…

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  • Sep- 2019 -
    10 September
    ManufacturersQ&A: Michael Aldridge on the CMJ’s latest accounts

    Q&A: Michael Aldridge on the CMJ’s latest accounts

    The Company of Master Jewellers has undergone some key changes in the last couple of years, refocusing the business on its core purpose – a buying group for independent high street jewellers. Michael Northcott caught up with chairman Michael Aldridge in the wake the the CMJ’s new accounts being published…

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