SEO

Your jewellery store has UX, CX, SEO — but no trust infrastructure

Despite widespread digital investment, jewellery retailers still find online conversion rates stubborn —particularly for high-value items. The prevailing explanations tend to focus on pricing sensitivity, technical friction, or suboptimal marketing.  But the most significant barrier is rarely discussed directly: a lack of trust infrastructure. In a traditional retail setting, trust…

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Four strategies to draw more local business to your jewellery store

A lot of marketing advice focuses on scaling small startups into huge businesses or creating a strategy with global reach, but what about your local area?  If you’re looking to create a jewellery business with a sense of community, there are still plenty of tips that’ll boost local business. To…

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Social Media Marketing for Jewelry and how User Experience influences ROI

Social media marketing and user experience are strongly connected since user experience will always influence the performance and effectiveness of your marketing campaigns. Before starting any social media marketing campaigns for jewelry, I suggest investing in your user experience and also have a well-designed jewelry eCommerce website. Research done by…

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Olivia & Pearl partners with MediaVision

Olivia & Pearl announced it has appointed MediaVision to execute a new marketing plan with a “mission to bring pearl jewellery to a new generation”. The appointment comes ahead of the contemporary brand’s focus on strengthening its ecommerce platform and online reach.  Its brief is to establish the brand as…

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5 things online jewellery brands can do to improve before peak

The Christmas peak is looming, and for many eCommerce brands that means a whole host of meetings, planning and code freezes, that can understandably mean that many marketers feel their fate is already sealed until the new year when it comes to SEO performance.   We’ve been search marketers in retail…

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Marketing yourself online

For the most part, a jewellery business has a secure market. There will always be a demand for jewellery for special occasions. In the past, high street jewellery stores relied on this to make sales, but now with the advent of the digital age, everything has changed. It is hard…

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Digital footprint – measuring online presence

Anyone with eyes and ears has now at least heard of search engine optimisation (SEO), and the savvier business people out there have long been at work trying to improve theirs as a way of attracting more customers. Here, INSIDE ONLINE offer their insights on how jewellery brands are performing…

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Voice on the High Street: Francis Wain Jewellers

Name: Donné Kidson, Francis Wain Jewellers Location: Norfolk Year Established: 1950 Number of staff: 15 Website: www.franciswainjewellers.com Give us a bit of background about the business We are a long-established independent jewellers based in Norfolk with two branches, our flagship store in King’s Lynn and a smaller boutique in the…

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SEO made simple

What is search engine optimisation? SEO is the science, and the art, of improving the visibility of your web pages in search engines. It’s not to be confused with pay per click, which is when you pay to appear in the search engines’ rankings and the top advertising slots. SEO…

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ADVICE: Building your first Ecommerce store – What you need to know

1. Domain name Previously it was good practice to choose a domain name which included lots of keywords e.g. BirminghamGoldJewellerySpecialist.co.uk. Search Engine Optimisation (SEO) experts now think choosing a more memorable brand name is a better approach. Check availability at https://www.heartinternet.uk/domain-names  British businesses wishing to attract domestic customers should use a ‘.co.uk’…

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