Signet Jewelers

Signet Jewelers is the UK’s largest specialist jewellery retailer, operating well-known brands such as H.Samuel, Ernest Jones, and Leslie Davis. As a dominant force in the trade, Signet sets the tone for consumer trends, pricing policy, retail strategy, and digital innovation. Jewellery Focus delivers comprehensive coverage of Signet’s activity—store refits and openings, product launches, seasonal sales campaigns, online transformation, and multichannel performance analysis. Our reporting equips UK jewellers, suppliers, and designers with insights into Signet’s market leadership, partnership opportunities, and competitive tactics.

Jan- 2022 -

25 January

Retailers

Jaskeet Briah

Signet raises revenue forecast to £5.77bn

Signet Jewelers Limited has announced its total sales rose year-on-year by 30.4% to $2.4bn (£1.78bn) for the nine weeks ending January 1 2022 (Q4), with its full year total revenue guidance increasing to $7.78bn (£5.77bn). Preliminary same store sales grew by 25.2% year-on-year for the period, and by 35.1% on…
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Aug- 2021 -

23 August

Retailers

Hemma Visavadia

Signet Jewelers launches charity foundation

Signet Jewelers has announced that it has launched a new charity initiative, Love Inspires Foundation to support women and children, and social change advocacy. The foundation will aim to support people through grants in countries that it operates in and also provide matching gifts to qualified non-profit organisations. Virginia C…
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Jul- 2021 -

20 July

Retailers

Harry Deacon

Signet joins Paradigm for Parity coalition to advance gender equality

Global diamond retailer Signet Jewelers has announced its commitment to the Paradigm for Parity coalition in a bid to advance gender parity in corporate leadership. The movement intends to achieve full gender equality in corporate leadership by 2030 via a five-point action plan. Included in the plan are efforts to…
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Jun- 2021 -

11 June

Retailers

Harry Deacon

Signet Q1 revenues spike 98.2% to £1.2bn

Signet Jewelers, the diamond jewellery retailer, saw its revenue spike 98.2% year-on-year to $1.69bn (£1.19bn) for the 13 weeks ended 1 May 2021 (FY22). The group’s sales also outperformed its pre-pandemic levels, climbing over $250m (£177m) from $1.43bn (£1bn) in Q1 FY20. Moreover, the group swung to a $168m operating…
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May- 2021 -

7 May

Trade Organisations

Harry Deacon

RJC reveals board member election results

The Responsible Jewellery Council (RJC) has named a raft of new appointments to its board and committees at the organisation’s recent annual general meeting (AGM). Each elected director has been appointed to represent a respective forum in the jewellery and watch supply chain. David Bouffard, of Signet Jewelers, and Peter…
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Apr- 2021 -

8 April

Retailers

Harry Deacon

Signet acquires subscription platform Rocksbox

Diamond retailer Signet Jewelers has announced the acquisition of Rocksbox, a jewellery rental subscription platform for an undisclosed sum. Driven by the group’s “inspiring brilliance” strategy, the deal will provide Signet with a foothold and accelerated growth in the growing online service. Founded in 2012, Rocksbox allows subscribers to rent…
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Mar- 2021 -

18 March

Retailers

Hemma Visavadia

Signet Jewelers operating income drops £116m

Signet Jewelers has announced that its total operating income for the fiscal year 2020 dropped to $156.4m (£112m) from $318.3m (£228m) as a result of continuous trading disruptions from the Covid-19 pandemic. The group which operates brands such as H. Samuel and Ernest Jones, saw its total sales for the…
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Jan- 2021 -

14 January

Retailers

Heather Sandlin

Signet welcomes ‘strong’ holiday trading

Signet Jewelers has reported a period of strong trading over the holiday season, with total sales reaching $1.8bn (£1.3bn), flat to last year, in the nine weeks ended 2 January 2021. In the same period, same store sales improved 5.6% year over year. Meanwhile, e-commerce sales soared by 60.8% against…
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Jun- 2020 -

10 June

Coronavirus

Jasdip Sensi

Signet to close 80 UK stores permanently

Signet Jewelers has announced that it will not reopen 80 of its UK stores, in an effort to emerge “stronger and more efficient” following the Covid-19 crisis. As part of its decision to accelerate its ‘Path to Brilliance’ programme Signet, which has 3,200 stores worldwide, has revealed initially 150 of…
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Jun- 2019 -

7 June

Retailers

Lewis Catchpole

Signet sees Q1 sales fall

Signet Jewelers, the parent company of UK retailer H Samuel and Ernest jones, has seen total sales and same stores fall during the first quarter of the year. For the 13 weeks ending 4 May 2019 Signet posted revenues of £1.43bn (£1.12bn) down 3.3% from the previous year while same…
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