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Signet Jewelers

Signet Jewelers is the UK’s largest specialist jewellery retailer, operating well-known brands such as H.Samuel, Ernest Jones, and Leslie Davis. As a dominant force in the trade, Signet sets the tone for consumer trends, pricing policy, retail strategy, and digital innovation. Jewellery Focus delivers comprehensive coverage of Signet’s activity—store refits and openings, product launches, seasonal sales campaigns, online transformation, and multichannel performance analysis. Our reporting equips UK jewellers, suppliers, and designers with insights into Signet’s market leadership, partnership opportunities, and competitive tactics.

  • Jan- 2022 -
    25 January
    RetailersSignet raises revenue forecast to £5.77bn

    Signet raises revenue forecast to £5.77bn

    Signet Jewelers Limited has announced its total sales rose year-on-year by 30.4% to $2.4bn (£1.78bn) for the nine weeks ending January 1 2022 (Q4), with its full year total revenue guidance increasing to $7.78bn (£5.77bn). Preliminary same store sales grew by 25.2% year-on-year for the period, and by 35.1% on…

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  • Aug- 2021 -
    23 August
    RetailersSignet Jewelers launches charity foundation

    Signet Jewelers launches charity foundation

    Signet Jewelers has announced that it has launched a new charity initiative, Love Inspires Foundation to support women and children, and social change advocacy. The foundation will aim to support people through grants in countries that it operates in and also provide matching gifts to qualified non-profit organisations. Virginia C…

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  • Jul- 2021 -
    20 July
    RetailersSignet joins Paradigm for Parity coalition to advance gender equality

    Signet joins Paradigm for Parity coalition to advance gender equality

    Global diamond retailer Signet Jewelers has announced its commitment to the Paradigm for Parity coalition in a bid to advance gender parity in corporate leadership. The movement intends to achieve full gender equality in corporate leadership by 2030 via a five-point action plan. Included in the plan are efforts to…

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  • Jun- 2021 -
    11 June
    RetailersSignet Q1 revenues spike 98.2% to £1.2bn

    Signet Q1 revenues spike 98.2% to £1.2bn

    Signet Jewelers, the diamond jewellery retailer, saw its revenue spike 98.2% year-on-year to $1.69bn (£1.19bn) for the 13 weeks ended 1 May 2021 (FY22). The group’s sales also outperformed its pre-pandemic levels, climbing over $250m (£177m) from $1.43bn (£1bn) in Q1 FY20. Moreover, the group swung to a $168m operating…

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  • May- 2021 -
    7 May
    Trade OrganisationsRJC reveals board member election results

    RJC reveals board member election results

    The Responsible Jewellery Council (RJC) has named a raft of new appointments to its board and committees at the organisation’s recent annual general meeting (AGM). Each elected director has been appointed to represent a respective forum in the jewellery and watch supply chain. David Bouffard, of Signet Jewelers, and Peter…

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  • Apr- 2021 -
    8 April
    RetailersSignet acquires subscription platform Rocksbox

    Signet acquires subscription platform Rocksbox

    Diamond retailer Signet Jewelers has announced the acquisition of Rocksbox, a jewellery rental subscription platform for an undisclosed sum. Driven by the group’s “inspiring brilliance” strategy, the deal will provide Signet with a foothold and accelerated growth in the growing online service. Founded in 2012, Rocksbox allows subscribers to rent…

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  • Mar- 2021 -
    18 March
    RetailersSignet Jewelers

    Signet Jewelers operating income drops £116m

    Signet Jewelers has announced that its total operating income for the fiscal year 2020 dropped to $156.4m (£112m) from $318.3m (£228m) as a result of continuous trading disruptions from the Covid-19 pandemic. The group which operates brands such as H. Samuel and Ernest Jones, saw its total sales for the…

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  • Jan- 2021 -
    14 January
    RetailersSignet welcomes ‘strong’ holiday trading

    Signet welcomes ‘strong’ holiday trading

    Signet Jewelers has reported a period of strong trading over the holiday season, with total sales reaching $1.8bn (£1.3bn), flat to last year, in the nine weeks ended 2 January 2021.  In the same period, same store sales improved 5.6% year over year. Meanwhile, e-commerce sales soared by 60.8% against…

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  • Jun- 2020 -
    10 June
    CoronavirusSignet to close 80 UK stores permanently

    Signet to close 80 UK stores permanently

    Signet Jewelers has announced that it will not reopen 80 of its UK stores, in an effort to emerge “stronger and more efficient” following the Covid-19 crisis.  As part of its decision to accelerate its ‘Path to Brilliance’ programme Signet, which has 3,200 stores worldwide, has revealed initially 150 of…

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  • Jun- 2019 -
    7 June
    RetailersSignet sees Q1 sales fall

    Signet sees Q1 sales fall

    Signet Jewelers, the parent company of UK retailer H Samuel and Ernest jones, has seen total sales and same stores fall during the first quarter of the year. For the 13 weeks ending 4 May 2019 Signet posted revenues of £1.43bn (£1.12bn) down 3.3% from the previous year while same…

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