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Watches of Switzerland

Watches of Switzerland is one of the UK’s leading luxury watch and jewellery retailers, with a strong presence through its eponymous stores and Goldsmiths brand. Its strategies in store expansion, brand partnerships, and customer experience set benchmarks for the wider trade and influence market dynamics across both luxury and mid-tier segments. Jewellery Focus provides detailed coverage of Watches of Switzerland’s business performance, leadership moves, product launches, and insights into how its operations shape opportunities and challenges for suppliers, competitors, and trade professionals in the UK jewellery industry.

  • Jul- 2022 -
    15 July
    RetailersGoldsmiths unveils new Belfast showroom

    Goldsmiths unveils new Belfast showroom

    Goldsmiths has opened its first new concept showroom in Northern Ireland, at Victoria Square, Belfast. The new Goldsmiths showroom features a new interior design, as well as a line-up of luxury timepieces and fine-jewellery brands creating a retail environment of the future. It includes a newly introduced, large, dedicated Cartier…

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  • Dec- 2021 -
    7 December
    RetailersGoldsmiths unveils new showroom in Leeds

    Goldsmiths unveils new showroom in Leeds

    Goldsmiths has announced the opening of its latest showroom concept at the White Rose Shopping Centre in Leeds. The new showroom comprises a new interior concept, as well as a line-up of luxury timepieces and fine-jewellery brands, including Roberto Coin, Kiki McDonough, Gucci and Jenny Packham, along with an exclusive…

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  • 6 December
    RetailersGoldsmiths reopens newly renovated Leicester showroom

    Goldsmiths reopens newly renovated Leicester showroom

    Goldsmiths has opened its doors in Highcross, Leicester, to reveal a dynamic new design and shopping experience. The new expanded showroom boasts a fresh interior concept, as well as a line-up of timepieces and fine-jewellery brands. The showroom also features Goldsmiths’ own exclusive brightest diamond featuring its own proprietary stone…

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  • Nov- 2021 -
    29 November
    RetailersGoldsmiths unveils newly designed Lincoln showroom

    Goldsmiths unveils newly designed Lincoln showroom

    Goldsmiths has unveiled its newly redesigned Lincoln showroom after it underwent an “extensive” refurbishment. The Lincoln showroom follows the recent openings in Braehead, Brighton, Canterbury, and Reading. The showroom features a new interior design concept and a showcase of luxury timepieces alongside fine jewellery brands. It also features Goldsmiths’ own…

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  • 25 November
    RetailersGoldsmiths opens first Scottish luxury concept store

    Goldsmiths opens first Scottish luxury concept store

    Goldsmiths has announced the launch of a new luxury concept showroom at Braehead Shopping Centre in Glasgow. The store was officially opened by Fraser Brown, Glasgow Warriors co-captain and international rugby player. Goldsmiths said the new store is focused on a “relaxed, inclusive, and experiential” in-store experience, and the updated…

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  • 19 November
    RetailersMappin and Webb launches new ‘Timeless’ collection

    Mappin and Webb launches new ‘Timeless’ collection

    Mappin and Webb has announced the launch of its ‘Timeless Collection’ ahead of the peak Christmas period. The collection includes a necklace that brings together 44cts of different cut diamonds and a 9.97ct tanzanite ring surrounded by diamonds. On display are also classic designs like a set of 2.20ct diamond…

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  • Oct- 2021 -
    29 October
    RetailersGoldsmiths unveils new design concept at Reading showroom

    Goldsmiths unveils new design concept at Reading showroom

    Goldsmiths has unveiled a new design concept for its Reading showroom, The Oracle. The showroom is only the second of Goldsmith’s, new concept to open, following on from Canterbury which opened at the start of October. It reveals a whole new interior concept, as well as an exceptional new line…

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  • Sep- 2021 -
    21 September
    RetailersGoldsmiths to roll out new store concepts this October

    Goldsmiths to roll out new store concepts this October

    Goldsmiths has announced that this October it will unveil a dynamic new store design concept which will complement its fine-jewellery brands such as Gucci and Fope. The concept will present luxury watches and fine jewellery in a “relaxed and inviting environment”, offering guests the opportunity to discover the collections at…

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  • Mar- 2021 -
    30 March
    RetailersWatches of Switzerland signs lease for new Trafford Centre store

    Watches of Switzerland signs lease for new Trafford Centre store

    The Watches of Switzerland Group has announced it has signed a new 10-year lease with The Trafford Centre, for a flagship store in a new location, which is expected to open in the summer. The retailer will relocate its Goldsmiths store to The Trafford Centre’s Main Dome on the upper…

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  • 19 March
    Product LaunchesWatches of Switzerland unveils DOXA partnership

    Watches of Switzerland unveils DOXA partnership

    Swiss watch retailer, the Watches of Switzerland Group, has announced a UK distribution partnership with DOXA, an independent Swiss watch manufacturer. The deal will see DOXA’s collection made available at the Watches of Switzerland showroom in Stratford Shopping Centre, as well as online at Goldsmiths, Mappin and Webb, and the…

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