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White Gold

White gold is a perennial favourite in the jewellery trade, valued for its contemporary aesthetic and versatility in both bridal and fine jewellery collections. For UK jewellers, designers, and suppliers, staying on top of trends in white gold design, consumer demand, and supply chain developments is key to commercial success. Jewellery Focus provides detailed coverage on white gold, including product launches, market analysis, innovations in alloying and finishing, and insights into sustainable sourcing practices.

  • Sep- 2021 -
    1 September
    Product LaunchesChaumet extends โ€˜Bee My Loveโ€™ collection

    Chaumet extends โ€˜Bee My Loveโ€™ collection

    The House of Chaumet has announced an extension to its โ€˜Bee My Loveโ€™ collection, taking inspiration from the bee motif. Chaumet claimed that additions highlight โ€˜the Taille Impeฬratriceโ€™ shaped diamonds, allowing the jewels to mix with the collectionโ€™s emblematic pieces. Mirror-polished gold and diamonds are used to represent โ€œthe graphic…

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  • Jul- 2021 -
    7 July
    Product LaunchesAtelier VM announces two Lโ€™Essenziale additions

    Atelier VM announces two Lโ€™Essenziale additions

    Atelier VM, the fine jewellery brand, has announced two additions to its Lโ€™Essenziale collection for Summer 2021. The necklace and anklet are designed to tell a story of โ€œlove and unity to last a lifetimeโ€ through the minimalist pieces. Customers can design the pieces themselves, selecting the chain and charms…

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  • Jun- 2021 -
    22 June
    RetailersSarah Ho unveils โ€˜emergence from lockdownโ€™ collection

    Sarah Ho unveils โ€˜emergence from lockdownโ€™ collection

    Sarah Ho jewellery has unveiled its latest collection to celebrate the UKโ€™s emergence from lockdown. The collection which features six pieces of jewellery, includes The Opera Ring, which is a cushion cut blush pink tourmaline with a pearlesque ceramic dotted with multi-coloured sapphires. The ring ecompasses 18ct rose gold, ceramic,…

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  • 18 June
    CelebritiesTiffany reveals trio of global house ambassadors

    Tiffany reveals trio of global house ambassadors

    Tiffany and Co has revealed Anya Taylor-Joy, Eileen Gu, and Tracee Ellis Ross as the groupโ€™s three new global house ambassadors. The trio debuted for the 2021 Tiffany T1 campaign โ€œGive Me the Tโ€, which launched across the firmโ€™s platforms on 15 June. New additions to the T1 collection over…

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  • May- 2021 -
    6 May
    Product LaunchesArk Jewellery launches new bridalwear collection

    Ark Jewellery launches new bridalwear collection

    Kristina Smithโ€™s Ark Jewellery has announced the launch of three new collections of bridal jewellery. Available in 14k and 18k gold with either 41cm or 46cm chains, the starburst collection is made from yellow gold and features large and small domed pendants, as well as earrings. The rose flower pieces…

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  • Apr- 2021 -
    26 April
    FeaturesBreastmilk jewellery, the ultimate personalised gift

    Breastmilk jewellery, the ultimate personalised gift

    Kerry Miles, founder of Precious by Kerry has been creating unique personalised jewellery for the past five years. Inspired by her family and her own personal experience, the jewellery can be made from breastmilk, ashes, placenta or even from an umbilical cord and aims to offer customers the โ€œultimate personalised…

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  • 14 April
    RetailersKimaiฬˆ partners with TreeSisters

    Kimaiฬˆ partners with TreeSisters

    Kimaiฬˆ has announced the start of a new partnership with TreeSisters, a social change and reforestation charity. The charity โ€œplaces tropical forest restoration into everyoneโ€™s handsโ€ and has funded the planting of millions of trees through a diverse portfolio of vetted, trusted reforestation projects. To mark the beginning of its…

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  • Mar- 2021 -
    4 March
    SponsoredBAUNAT: The online brand disrupting the industry

    BAUNAT: The online brand disrupting the industry

    Back in 2008, when savvy industry insiders Steven Boelens and Stefaan Mouradian founded their diamond jewellery brand BAUNAT, they ripped up the proverbial rule book in the process. Merging Antwerpโ€™s age-old tradition of jewellery-making with the convenience of online shopping, the duo created an e-commerce site that is solely dedicated…

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  • Feb- 2021 -
    2 February
    Product LaunchesMaya Gemstones releases mini collection

    Maya Gemstones releases mini collection

    Maya Gemstones has launched its triangle power mini collection for February 2021, comprising earrings and a pendant. Made with 18ct white gold, the pieces include small round-cut diamonds as well as a โ€œMaya cutโ€ Amethyst. In addition to the new additions, the brand is releasing smaller versions of its Aquamarine…

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  • Jan- 2021 -
    28 January
    FeaturesFrom the Bench: HEAVEN & HELL by Arabel Lebrusan at Lebrusan Studio

    From the Bench: HEAVEN & HELL by Arabel Lebrusan at Lebrusan Studio

    Sometimes my work treads a fine line between art and jewellery design. Merging traditional craft with modern-day narratives, I create one-of-a-kind jewels that serve as social commentaries, telling the stories that tend to fall through the cracks of our capitalist society. For decades, the international media has called for attention…

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