De Beers’ Forevermark inscribes its millionth diamond

De Beers diamond brand Forevermark has announced that it has inscribed its one millionth stone at the Forevermark Diamond Institute in Antwerp.

Stephen Lussier, Forevermark CEO, said: “This is a significant day in Forevermark’s young history. Inscribing 1,000,000 Forevermark diamonds in the six years since launch is a huge achievement and is testament to the appeal of the brand amongst a growing number of consumers.”

In a statement, the brand said: “The inscription is the core of Forevermark’s proposition and represents the brand’s promise of a commitment to rare, beautiful and responsibly sourced diamonds. Only when a diamond has met Forevermark’s strict standards can it be inscribed with the individual inscription number and the Forevermark icon.”

Invisible to the naked eye, the each inscription is made using proprietary technology from the De Beers group and can only be seen with a special Forevermark viewer.

The firm says that market response has been so strong that it is opening a second Forevermark Diamond Institute facility in India in early 2015 to meet continued demand for inscription and grading services.

Lussier added: “We are delighted to be able to say that there are now 1,000,000 inscribed Forevermark diamonds that have met our stringent criteria. Inherently beautiful, sourced responsibly and of the highest quality, these are diamonds consumers around the world can be proud to own and wear.”