Brand ProfilesFeatures
The Second-Hand Uprising
![](https://www.jewelleryfocus.co.uk/wp-content/uploads/2015/03/REX5_Sml-e1426696984587-780x470.jpg)
As an idea, Watchfinder & Co originated in the mid-90s, when Amsdon was working on an automotive sales portal which became Motors.co.uk, and which was subsequently sold to the Daily Mail Group. Amsdon says he โsaw some parallels between motors and watchesโ, and began buying and selling pre-owned timepieces in 2000.
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