JewelStreet to axe 120 brands in upmarket push

JewelStreet today confirmed that it is to remove over 120 of its designers and brands as it prepares to reposition the business as an international, luxury jewellery destination.

The online jewellery marketplace said the move was a “necessary step” in its strategy to “become the premier jewellery website for the very best designer and fine jewellery from around the world.

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