Waterford Crystal expands into travel retail
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Waterford Crystal has released its inaugural collection of fine jewellery, which will be released under a partnership with a number of travel companies.
The collection is made with sterling silver and features the brand’s seahorse symbol. Each piece has been hallmarked by the Assay Office in Dublin Castle.
The collection will be sold by a number of travel retailers, including Harding Brothers, Emirates, Shannon Group (including Shannon Airport) and cruise and ferry operator, DFDS Seaways.
The brand described its launch into the travel retail industry as a “natural progression” and over 135 retailers will stock the new collection.
Pearse Curran, managing director at Oscar Graves which distributes Waterford, said: “We believe our new travel retail partners are perfect matches for Waterford jewellery.
“Their enthusiasm for style was immediate and their appreciation for quality was very much evident. Combining these attributes with a solid market knowledge of their customer profile made our decision and easy and enjoyable one.”
Will Attersley, category manager at DFDS, added: we recognised that our passengers are looking to trade up to more premium jewellery, so we see Waterford as being an excellent addition to our onboard jewellery offer.
“The brand heritage, name recognition and the quality of the sterling silver jewellery are a great match for our passengers requirements. This is an exciting launch into travel retail and we look forward to it being a success.”
