Product Launches

DCK partners with Next to launch AELA brand

Designed and developed by DCK, the 80-piece collection will be available both across Next’s online store and its 500 UK sites

DCK Group, an independent global fashion jewellery business, has announced the launch of its AELA brand in partnership with Next.

Designed and developed by DCK, the 80-piece collection will be available both across Next’s online store and its 500 UK sites.

The bespoke pieces take inspiration from current motifs and colour palettes, creating layered stones, semi-precious stones, and beaded profiles via “premium materials and plating techniques”.

Split into three separate themes, the collection combines a contemporary range of seasonal pieces with DCK’s signature “focus on quality and detail”.

The Citrine pieces combine summer tones patterned with glass to create an “electric” feel, while the Micro theme uses trinkets and charms.

Finally, the Rimini theme features molten organic metals and grounded monochrome elements to go alongside this season’s “neutral wardrobe”.

Lorraine Bottomley, CEO at DCK, said that the group is “delighted to have forged a relationship” with “one of the biggest fashion retailers on the UK high street”.

She added: “Our expertise in product design and manufacturing, together with our unparalleled insight into the fashion jewellery market, mean we are ideally placed to build on Next’s established accessories offering with this new brand. 

“AELA celebrates individuality, drawing on several key trends to provide an array of fashion-forward jewellery styles to suit Next’s broad customer base.” 

Back to top button