Demi-fine jewellery – The best of both worlds?

So-called ‘demi-fine’ jewellery has emerged with vigour onto the jewellery scene, but just what is it?

“Lots of people want to invest in something that is going to last a lifetime but not break the bank, and that is where we fall in,” says Christie Wollenberg, co-founder of demi-fine jewellery brand Otiumberg. Fine jewellery, costume jewellery and fashion jewellery are all widely accepted categories of the jewellery market, however a newly emerging category has begun to make itself another household name.

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