Three-Minute Interview: Cred Jewellery

We speak to Alan Frampton, managing director of Cred Jewellery, to hear more about the business

Describe yourself in three words?

Determined, troublemaker who loves his family.

When you were at school, what did you want to be and why?

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​I wanted to be the biggest flower grower in the UK, following in my fathers footsteps.​

How did you get to be where you are today?

Having left the family business in 1987, ​my brother and ​I​ set up in competition. We went on to be the biggest glasshouse flower producers in the UK supplying Sainsburys and Waitrose. We sold that business in 2010. I then got involved with Cred Jewellery, a local jewellery business which I bought in 2012. My experience in global markets has been valuable with visiting our miners and developing transparent supply chains for gold.

Which aspect of your job do you enjoy and why?

Being able to change for the better the way the industry works by using transparent responsible supply chains. ​I​ also am blessed with a great team at Cred who support the building of the business – a fantastic group of people who ​I​ enjoy working with.

What is your proudest achievement?

My three fantastic children who are grown up now but with whom I have a great deal of fun.

What is the best advice you’ve been given in work or in life in general?

Treat others as you wished to be treated yourself – that works for friends, suppliers and customers alike.

What is your next goal?

​To use Cred as a positive example of pioneering business, to inspire and challenge the jewellery industry to the benefits of transparent supply chains and Fairtrade gold.​

This feature first appeared in the November 2014 issue of Jewellery Focus


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