Hublot has unveiled its new Big Bang timepiece, designed alongside Garage Italia and Lapo Elkann.
The ‘Millennial Pink’ watch features a 42-mm case, and is made from modern, lightweight aluminium, a unisex and monochrome material, featuring a satin-finished and through-tinted millennial pink.
The “highly specific” colour was obtained by anodisation, according to the watchmaker, a process which protects and decorates a part, and gives the case and its components its “desired pastel shade”, as well as a resistance to scratches and impacts.
Its Unico chronograph manufacture movement also features a 72-hour power reserve, as well as a chronograph mechanism on the dial side and a column wheel.
The Big Bang Millennial Pink is also supplied with two straps. The first is made from rubber, and features a deployant buckle made from titanium, covered with a decorative layer of the same anodised and satin-finished millennial pink aluminium as the case.
The second strap is a mix of Velcro and knitted PES fabric, and is secured with a sporty buckle in millennial pink anodised and polished aluminium. The two straps are interchangeable through Hublot’s One Click system.
The exclusive timepiece is only available in a limited edition of 200 pieces.
Ricardo Guadalupe, CEO at Hublot, said: “We are particularly proud of the Art of Fusion. But the list of things we cherish also includes the ability to innovate, to change, to be different, and, of course, our watchmaking expertise.
“This Big Bang Millennial Pink that we have created with Lapo Elkann from Garage Italia sits perfectly within this pioneering vision.”
He added: “Our expertise in materials technology has enabled us to create a unique colour for this watch, Millennial Pink, symbolic of the world available to us, in its constant state of flux.”
Lapo Elkann, founder and creative chairman of Garage Italia, said: “ At Garage Italia, we want to be part of a world where the character of every person is defined by their love of life and their inclusivity, rather than by their power or their superiority.
“More than simply a product, we want to create something which represents a positive change.”