E-Commerce

Everledger reveals revamped blockchain platform

‌Everledger‌ has announced ‌the‌ ‌launch‌ ‌of‌ ‌a‌ ‌new‌ ‌version‌ ‌of‌ ‌its blockchain platform,‌ ‌with‌ features‌ ‌that‌ ‌match‌ ‌the supply‌-and‌-demand‌ ‌of‌ ‌diamonds ‌based‌ ‌on‌ ‌the customer criteria‌.

The group said the renewed platform will bring “additional‌ ‌transparency‌” ‌to‌ ‌the‌ ‌diamond industry‌ ‌by‌ ‌highlighting‌ ‌key‌ ‌characteristics‌ ‌of‌ ‌stones, such as ‌diamond‌ ‌quality,‌ ‌sustainability‌ ‌footprint‌ ‌and‌ ‌compliance‌ ‌standards.‌ ‌ ‌

‌The‌ ‌new‌ ‌version‌ ‌of‌ ‌the‌ ‌Everledger‌ ‌Platform‌ “‌specifically‌ ‌aids‌” ‌demand‌ ‌from ‌retailers‌ sourcing ‌diamonds‌ ‌based‌ ‌on‌ ‌their‌ ‌sustainability‌ ‌efforts‌ and credentials‌.‌ ‌

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The platform can also match suppliers‌ ‌who‌ ‌want‌ ‌to‌ ‌securely‌ ‌share‌ ‌diamond,‌ ‌sustainability‌ ‌and‌ ‌compliance‌ ‌data‌ ‌with‌ ‌individual‌ ‌retailers,‌ ‌brands‌ ‌or‌ ‌groups‌ ‌of‌ ‌retailers.‌ ‌ ‌

A‌ccording to Everledger, the “key‌ ‌improvements” ‌in‌ ‌the‌ ‌platform‌ ‌allow ‌suppliers‌ ‌to‌ ‌boost‌ ‌their‌ ‌sales,‌ ‌while‌ ‌sharing‌ ‌data‌ ‌regarding their ‌efforts‌ ‌to‌ ‌reduce‌ ‌their carbon‌ ‌impact‌ ‌and‌ ‌adhere‌ ‌to‌ ‌high‌ ‌compliance‌ ‌standards.‌ ‌ ‌

Its ‌automated‌ ‌data‌ ‌sharing feature enables suppliers‌ to ‌create‌ ‌diamond‌ ‌data‌ ‌sharing‌ ‌rules‌ ‌to‌ ‌ensure‌ ‌new‌ ‌and‌ ‌updated‌ ‌diamond‌ ‌data‌ ‌is‌ ‌shared‌ ‌with‌ ‌retailers‌ ‌automatically.‌ ‌

The access control list feature also allows ‌manufacturers‌ ‌and‌ ‌retailers‌ ‌to determine‌ ‌different‌ ‌access‌ ‌rights‌ ‌for‌ ‌their‌ ‌data‌ ‌on‌ ‌the‌ ‌platform,‌ ‌ensuring‌ both ‌data‌ ‌privacy‌ ‌and‌ ‌control ‌within‌ ‌their‌ ‌company‌ ‌and‌ ‌to‌ ‌select‌ ‌partners.‌‌ ‌‌

‌‌Everledger‌ ‌CEO‌, Leanne‌ ‌Kemp‌, ‌said:‌ ‌“For‌ ‌most‌ ‌crises,‌ ‌there’s‌ ‌a‌ ‌life‌ ‌cycle.‌ ‌We‌ ‌are‌ ‌now‌ ‌beginning‌ ‌to‌ ‌see‌ ‌green‌ ‌shoots‌ ‌especially‌ ‌in‌ ‌eastern‌ ‌countries,‌ ‌with‌ ‌cautious‌ ‌signs‌ ‌of‌ ‌recovery.‌ ‌

“Consumption‌ ‌is‌ ‌on‌ ‌a‌ ‌steady‌ ‌rise‌ ‌in‌ ‌China,‌ ‌and‌ ‌sales‌ ‌programmes‌ ‌in‌ ‌Australia,‌ ‌Japan‌ ‌and‌ ‌South‌ ‌Korea‌ ‌are‌ ‌up‌ ‌and‌ ‌running.‌ ‌For‌ ‌global‌ ‌brands‌ ‌and‌ ‌retailers,‌ ‌it’s‌ ‌crucial‌ ‌to‌ ‌be‌ ‌prepared‌ ‌for‌ ‌every‌ ‌stage‌ ‌of‌ ‌a‌ ‌crisis.‌ ‌Consumer‌ ‌behaviour‌ ‌fluctuates‌ ‌according‌ ‌to‌ ‌the‌ ‌cycle,‌ ‌and‌ ‌more‌ ‌importantly,‌ ‌windows‌ ‌of‌ ‌opportunity‌ ‌will‌ ‌emerge‌ ‌across‌ ‌all‌ ‌segments.”‌ ‌

She added: “This‌ ‌enriched‌ ‌release‌ ‌of‌ ‌the‌ ‌Everledger‌ ‌Platform‌ ‌is‌ ‌open‌ ‌for‌ ‌the‌ ‌diamond‌ ‌industry,‌ ‌as‌ ‌we‌ ‌work‌ ‌hard‌ ‌over‌ ‌the‌ ‌next‌ ‌couple‌ ‌of‌ ‌months‌ ‌to‌ ‌provide‌ ‌the‌ ‌same‌ ‌level‌ ‌of‌ ‌transparency‌ ‌across‌ ‌the‌ ‌other‌ ‌industries‌ ‌we‌ ‌work‌ ‌with.”‌ ‌ ‌

Louise‌ ‌Mercer,‌ ‌chief experience officer ‌at‌ ‌Everledger,‌ ‌said:‌ ‌“In‌ ‌the‌ ‌process‌ ‌of‌ ‌developing‌ ‌the‌ ‌new‌ ‌features‌ ‌of‌ ‌the‌ ‌Everledger‌ ‌Platform,‌ ‌we‌ ‌have‌ ‌listened‌ ‌deeply‌ ‌to‌ ‌stakeholders‌ ‌from‌ ‌all‌ ‌over‌ ‌the‌ ‌industry,‌ ‌from‌ ‌mining‌ ‌companies,‌ ‌to‌ ‌manufacturers,‌ ‌industry‌ ‌associations,‌ ‌brands,‌ ‌and‌ ‌retailers,‌ ‌encouraging‌ ‌their‌ ‌input‌ ‌and‌ ‌generating‌ ‌insights‌ ‌that‌ ‌we‌ ‌wouldn’t‌ ‌be‌ ‌able‌ ‌to‌ ‌achieve‌ ‌without‌ ‌them.”‌ ‌

Tom‌ ‌Murphy,‌ ‌Head‌ ‌of‌ ‌Product‌ ‌at‌ ‌Everledger,‌ ‌said ‌“The‌ ‌upgrades‌ ‌improve‌ ‌usability‌ ‌for‌ ‌everyone‌ ‌on‌ ‌the‌ ‌platform,‌ ‌with‌ ‌a‌ ‌state-of-the-art‌ ‌user‌ ‌interface‌ ‌that‌ ‌enables‌ ‌a‌ ‌single‌ ‌view‌ ‌and‌ ‌quick‌ ‌access‌ ‌to‌ ‌information‌ ‌with‌ ‌intuitive‌ ‌commands.

“The‌ ‌platform‌ ‌will‌ ‌be‌ ‌more‌ ‌visual,‌ ‌with‌ ‌enhanced‌ ‌graphics‌ ‌such‌ ‌as‌ ‌badges‌ ‌and‌ ‌analytics.”‌ ‌ ‌

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