To mark its 80th birthday, Sudocrem Antiseptic Healing Cream will be auctioning a £10,000 charm bracelet designed by Theo Fennell, to raise money for the NSPCC.
Theo said: “I loved the idea of designing something for Sudocrem, which appealed to the big baby in me. I hope it raises a huge amount for the NSPCC.”
Theo, who has been labelled the ‘King of Bling’, has a firm celebrity following including Elton John, the Beckhams, Liz Hurley and Lady Gaga.
The piece, made from white gold and encrusted with 24 rubies, takes its design from the Sudocrem tub and was three months in the making.
The charm bracelet can be bid for on Ebay for Charity in the first week of December.