Jewellers must embrace bespoke design technology, says CAD/CAM specialist

Technology is in its nascent stages within the retail jewellery industry, and many bespoke jewellery design programmes are emerging that require little or no previous design experience on the behalf of the salesperson.

Manager of Gemvision Europe Graham Dicks said: “This is an exciting time for jewellery retailers. The world of product branding and bespoke design is more relevant than ever before.

“Providing a personal and exciting shopping experience is essential to the growth of the jewellery industry. Likewise its future depends heavily on the adoption of technology. With even more customers seeking the ability to create their own bespoke piece of jewellery, there has never been a better time for retailers to invest in the latest design software technology.

“The profile of customers looking to buy engagement rings, for example, is very different today. They are increasingly savvy, with online purchasing being second nature. They expect to invest time in browsing cutting-edge websites for buying ideas and increasingly look for computer screens they can interact with in-store.

“Successful retailers will be the ones who embrace new technologies and adapt to meet the buying requirements of this new generation of potential customers.”