Tissot announced as official timekeeper of the 2014 Asian Games

Launched in 1951, the Asian Games is the most prestigious event on the Olympic Council of Asia’s calendar. The Games are held every four years and offer 13,000 athletes from 45 countries and territories the chance to compete in the 36 disciplines it showcases.

President of the Incheon Asian Games Organizing Committee (IAGOC) Kim Young-Soo said: “To provide all these various disciplines with utmost precision timing, we could not have chosen a better partner than Tissot, a brand with a great heritage in sports. Tissot offers a tailored approach to each and every individual challenge, which is ideal for an event like the Asian Games, in which such a broad variety of sports are represented. We are proud to have an experienced timekeeper by our side offering state-of-the-art timing and the latest technologies in that field.”

Tissot president François Thiébaud added: “The Asian Games reflect the Tissot spirit perfectly by its diversity and the incredible dynamism it projects. We are proud to be able to demonstrate our skills at such an incredible event, which allows us to showcase our abilities in many different ways. It also allows us to prove ourselves, as timekeeping requires the most accurate measurement and further confirms the quality of our watches.

“We have already provided the Asian Games with our services before so we know and have what it takes. However, we strive to bring even more precision and innovation on every occasion, and to keep improving this essential element, which plays a leading role in the success of the Games, as we do with all our watches. ‘Innovators by tradition’ is our motto and we stand by it.”

Tissot will work closely with the IAGOC and its volunteers over the next few years to ensure the smooth running of all the challenges of the fortnight-long event.