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Chelmsford-based magazine The Edge had run a three-month consecutive token offer, which gave collectors the chance to bag a free byBiehl bracelet, worth £39, at Lance James Jewellers.
Queues formed bright and early on the launch morning, with more than 120 excited customers ready to collect their free bracelets.
Antony at Lance James said: “The event was a major success and together byBiehl and Lance James will be staging further events in both Chelmsford and Brentwood.”
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