Jewells to open seven new stores across UK

Brett Blundy-backed premium jewellery brand Jewells is opening seven stores across the United Kingdom amid plans to expand under the Lovisa group.

Jewells has selected locations in major shopping centres including Westfield London; Bluewater, Kent; Lakeside, Essex; Churchill Square, Brighton; The Oracle, Reading; Eldon Square, Newcastle and Westquay, Southampton. Each outlet will span 1,000 square feet.

Jewells stated that the locations are positioned in “high-footfall” centres alongside retailers such as Zara, Sephora and Space NK.

Additionally, the brand plans to open more stores across the UK in the summer and autumn.

Director David Purslow and surveyor Jake Blackwell of real estate firm Newmark advised on the go-to-market strategy and secured the storefronts on behalf of Jewells.

Peter Bohn, chief executive officer of Jewells, said: “From day one, we set out to do something bold, to meet customers where they already love to shop and make an immediate, lasting impression. These seven stores are just the beginning, setting the stage for an exciting journey ahead.”

Leah Uka, chief brand and operations officer, added: “Jewells was built to resonate across every detail – location, design, and customer connection. 

“This portfolio has been curated to reflect the brand’s elegance and energy while positioning us for scale. This coordinated launch is not only a celebration, it’s a signal of what’s to come.”