Diamond jeweller Vashi launches in two Selfridges stores in Manchester

Diamond jeweller Vashi has opened two stores in Selfridges in Manchester, the business’s first expansion outside of London.

Vashi now occupies 1,000 sq ft of space on the ground floor of Selfridges Trafford Centre, sitting within the luxury and contemporary accessories space, and also occupies a 500 sq ft space on the ground floor of Selfridges Exchange Square. The openings follow Vashi’s expansion into a 1,200 sq ft space in Selfridges London in August this year.

In store, Vashi ‘Alchemists’ are positioned centrally at the diamond bars to help “guide” customers as they explore design ideas, hand-pick loose diamonds and “immerse themselves in the jewellery creating experience”.

To coincide with the store openings Vashi has launched a new diamond choker necklace, exclusive to Selfridges. This piece features an interconnecting ‘V’ design, which sits around the neck in 18 carat white gold. It is also available in 18 carat yellow gold and platinum, or a combination of both, and is also adorned with over 300 round diamonds.

Vashi Dominguez, founder and CEO, said: “We’re hugely excited to be bringing our innovative approach to diamond jewellery to Manchester with the opening of these two stores. This thriving and exciting city is the perfect place in which to expand our business, as we aim to introduce more people to our unique and creative concept.

“Following our opening in Selfridges London earlier this year, we are thrilled to be partnering with Selfridges again to showcase our customer experience in a new region.”