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Moissanite

Moissanite is a lab-created gemstone gaining popularity as an ethical, affordable alternative to diamonds, especially in engagement and fashion jewellery. Known for its brilliance, durability, and competitive pricing, moissanite appeals to value-conscious and sustainability-focused consumers. Jewellery Focus covers moissanite trends, supplier developments, consumer demand, and how UK retailers are positioning it within their collections. Our reporting supports jewellers evaluating moissanite as a strategic offering in a market increasingly driven by transparency, ethics, and evolving customer preferences.

  • Aug- 2022 -
    31 August
    FeaturesLily Arkwright: a perfect time for engagements

    Lily Arkwright: a perfect time for engagements

    What have Lily’s Arkwright’s sales looked like so far this year? As we continue to execute our five-year strategy, we are pleased with the brilliant sales results we have seen. With the wedding industry booming this year, it is fantastic to see the results we have achieved off the back…

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  • Jul- 2022 -
    29 July
    NewsJewellery customers lower average purchases

    Jewellery customers lower average purchases

    Jewellery customers have lowered their average purchases in recent months as interest rate hikes and inflationary pressures throughout the UK have “dampened” consumer sentiment, according to Lily Arkwright. The sustainable jewellery retailer said it is seeing early signs of shift in consumer sentiment towards high value purchases. It added that…

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  • Jun- 2022 -
    15 June
    Product LaunchesThe ARI by Presidium

    The ARI by Presidium

    Verifying the origin of mounted diamonds has become a difficult yet important undertaking for the jewellery industry. Laboratory-grown diamonds are prevalent. Identification can be hard. Combine these factors with the often small sizes of stones and the limited testing options due jewellery settings – it is enough to challenge even…

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  • May- 2022 -
    3 May
    FeaturesExclusive: An insight into Lily Arkwright’s European expansion

    Exclusive: An insight into Lily Arkwright’s European expansion

    What is the history of the business? Launched in 2015 with a vision to offer consumers more, Lily Arkwright was designed to provide mined diamond alternatives to customers, offering more choice, better service and distinctive bridal jewellery. Why is Lily Arkwright planning to expand at this particular time? It’s really…

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  • Mar- 2022 -
    31 March
    RetailersLily Arkwright sales surge amid ‘strong demand’ for lab diamonds

    Lily Arkwright sales surge amid ‘strong demand’ for lab diamonds

    Lily Arkwright, the ethical and sustainable lab grown engagement ring retailer has reported it has experienced “strong” demand for ethical jewellery and its lab diamond engagement ring collections in the face of slowing UK online retail sales in February 2022. The company said it is mindful of supply chain issues…

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  • Sep- 2020 -
    30 September
    EventsSeptember NAJ Live brings ‘positivity’ to industry

    September NAJ Live brings ‘positivity’ to industry

    The latest NAJ Live event has provided participants with a sense of “positivity and collaboration”, according to the association. The ‘Rockin’ Out’ event, which took place last week, featured talks from Gemmology Rocks founder Kerry Gregory and Maiko Eaton from Green Rocks. It marks the third NAJ Live to take…

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  • 7 September
    EventsSecond NAJ Live takes place

    Second NAJ Live takes place

    The second digital NAJ Live took place last week (27 August) with more than 100 attendees signing up to hear from Patricia Law FIRV, Lucy Cripps and Jill Newman under the theme of ‘trending’. In the latest edition of the industry show, Jill Newman, editor at large for the Natural…

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  • Jul- 2018 -
    3 July
    FeaturesWould you buy lab-grown diamond jewellery?

    Would you buy lab-grown diamond jewellery?

    “Synthetic diamonds will never replace a natural diamond,” says Leonard Zell, Jewellery Focus’ own columnist and a specialist in jewellery sales training, with a chuckle. “I can’t see how a woman would ever want to mention that she has a lab created diamond as an engagement ring.” Zell’s remarks are…

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