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Aurum Holdings has announced the launch of seven boutique.Goldsmiths stores in Bradford, Newcastle, Reading, Sheffield, Solihull, Guildford and Southampton.
The stores, which opened throughout November and December, are part of Aurum’s expansion plans to its existing retail portfolio and e-commerce channels.
The new stores feature digital screens that will replace the traditional store windows and will display the brand’s Christmas video campaign, along with on-site engraving machines which will be available in store.
The stores will stock branded watch and jewellery collections for men and women, from global brands including Michael Kors, Emporio Armani, Hugo Boss, Olivia Burton and Swarovski.
Craig Bolton, executive director, said: “We are excited to be launching new stores around the UK, marking an exciting chapter for boutique.Goldsmiths as we continue to expand as part of our ongoing growth strategy.
“We hope that the new store features, personalisation aspect and Christmas campaign will excite our customers, just as much as the great fashion brands we stock”.
