The Bright Young Gems (BYG) mentoring scheme is set to launch with Hammond PR as the appointed interim custodian for the initiative in 2021.
An industry-recognised platform for new talent in the jewellery industry, BYG has enabled 68 designers to showcase their work to the industry, retailers, and opinion formers over the past 15 years.
Andy Ventris, show director at IJL, said: “IJL has always been committed to encouraging and supporting the design talent of the future, providing the winners with their first commercial platform.
“In the absence of the show not taking place again this year, we are delighted that Hammond PR are taking on the organisational mantle to ensure that the scheme continues to thrive.”
Working alongside the National Association of Jewellers (NAJ), the 2021 competition is open to this and last year’s graduates.
The introduction of a sustainable eco-heroes category alongside the statement pieces staple represents a debut for two separate categories at the competition.
Jennifer Hall-Thompson, associate at Hammond PR, said: “Talking to the colleges, it is evident that lockdown has had a huge impact on both the curriculum and students.
“The support from the industry to help us launch this year’s BYGs initiative is very welcome and much appreciated.”
The five winners of the competition will have the opportunity to display their collections as part of the NAJ’s showcase at a new one-day UK jewellery festival on 1 September.