The London studio is said to take its cues from a cosmopolitan environment and merges industrial with contemporary design.
Conceptualised by Lumsden Design, the space has an ‘urban feel’ and will be the company’s third shop location.
The new studio will place emphasis on consultation areas whereby qualified jewellery designers offer a ‘clean sheet’ bespoke design service. Led by Senior Designer Tom Wilson, the Primrose Hill design team includes Christiana Christoforou and Victoria Viner, supported by Studio Coordinator Karen Brown.
Founder Harriet Kelsall said: “Opening our first London studio feels like coming home for me. I lived in London for many years and used to live in Primrose Hill when I first met my husband and just love the place and the community there.”
“I think it is a place for specialists and experts and also is a lovely romantic destination with great restaurants, cafes and boutiques.”
Founded in 1998, Harriet Kelsall Bespoke Jewellery is headquartered in the North Hertfordshire village of Halls Green, incorporating a design studio, coffee shop, workshop and showroom.
Harriet Kelsall Bepsoke Jewellery will celebrate an official grand opening of its Primrose Hill Studio and Shop on Thursday March 1