George at Asda unveils adaptive range honouring Nicky Newman
The new collection has taken nearly two years to develop, with George’s design team working closely with Newman, her family and members of her community to ensure the products reflected ‘lived experiences’
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George at Asda has launched a 28-piece adaptive clothing collection for adults, created in tribute to breast cancer campaigner Nicky Newman.
Available from 15 September, the range includes items designed for people with additional needs, featuring discreet openings for feeding tubes, pockets for stoma bags, easy fastenings and metal-free zips.
Newman, who campaigned for greater clothing accessibility before her death in 2023, had initially shared her idea for such a collection on Instagram, after hearing from people struggling to find affordable clothing suitable for treatment and medical procedures.
The new collection has taken nearly two years to develop, with George’s design team working closely with Newman, her family and members of her community to ensure the products reflected “lived experiences”.
Items in the range include joggers, T-shirts, hoodies and sweatshirts, all adapted with practical adjustments such as side zips, adjustable waists, and plastic fastenings for use during scans.
George at Asda previously became the first supermarket to offer adaptive clothing for children with additional needs, including autism. The launch of the adult range extends its commitment to more inclusive and accessible fashion.
Newman’s husband, Alex Newman, said: “During one of the hardest times of our lives, Nicky was in and out of hospital, suffering side effects from chemotherapy. She looked for adapted clothing she could wear, but there wasn’t much choice. She wanted to push for clothing that was comfortable, affordable and dignified. Seeing the samples before she died gave her great pride, and I’m honoured to help keep her vision alive.”
Karl Doyle, vice president of George Clothing, added: “We have worked closely with Nicky, Alex and their network of friends to create this bold adaptive range that we hope has fulfilled Nicky’s wishes. We have taken time and passion to understand the specific needs of each item produced, how we can make them more comfortable, fashionable, affordable and dignified.”
Sarah Phillips, a medical professional involved in trialling the clothing, concluded: “This adapted range is a game-changer. It’s not just designed for people who need it – it’s designed by people who need it. It looks like normal clothing, but it’s comfortable, high quality and affordable. That makes a huge difference.”