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Goldsmiths unveils new Belfast showroom

The new Goldsmiths showroom features a new interior design, as well as a line-up of luxury timepieces and fine-jewellery brands creating a retail environment of the future

Goldsmiths has opened its first new concept showroom in Northern Ireland, at Victoria Square, Belfast.

The new Goldsmiths showroom features a new interior design, as well as a line-up of luxury timepieces and fine-jewellery brands creating a retail environment of the future.

It includes a newly introduced, large, dedicated Cartier area, and new designs from Italian jeweller Roberto Coin.

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Craig Bolton, President of the Watches of Switzerland Group, UK and Europe, said: “This is a significant milestone for Goldsmiths. Luxury today has become far more relaxed, inclusive, and experiential, so while we are elevating the Goldsmiths brand position, our goal is to make everyone feel valued and at home when visiting our showrooms.

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“Our ambition is for everyone to have a memorable luxury experience long after they’ve made their purchase. We believe the repositioning and new Victoria Square showroom concept will transform not just the Goldsmiths profile and experience but bring some fresh life to retail. We are particularly delighted to launch our first new luxury showroom in Northern Ireland, at Victoria Square, Belfast.”

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