Amazon has become an influential player in the jewellery industry, offering opportunities and challenges for UK jewellers, designers, and suppliers. As the e-commerce giant expands its jewellery offerings, trade professionals must navigate issues like marketplace competition, pricing strategies, and brand visibility. Jewellery Focus covers Amazon’s impact on the jewellery sector, including market trends, retailer strategies, logistical developments, and insights into how independent and established jewellers are leveraging or responding to the platform’s growing presence.