Chelsea
Chelsea is one of London’s most affluent and fashion-forward districts, boasting a strong presence of luxury jewellers, boutique designers, and high-end suppliers. It serves as a trend hotspot where prestigious retail activity and consumer expectations meet, offering valuable insights for UK trade professionals. Jewellery Focus covers Chelsea’s jewellery ecosystem in depth—reporting on flagship store openings, designer showcases, exclusive collaborations, regional market trends, and retail strategies unique to this upscale locale. Our coverage helps jewellers, suppliers, and brands identify growth opportunities, refine their positioning, and stay informed about the forces shaping high-value consumer demand.
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Nov- 2019 -18 NovemberUncategorized
Hublot and Chelsea FC launch limited edition timepiece
Watchmaker group Hublot has partnered with Chelsea FC to create the Classic Fusion Chronograph Chelsea FC limited edition timepiece. This follows two previous collaborations between Hublot and the club, with the latest partnership paying “homage the club’s illustrious football legacy, showcasing Hublot’s deep connection to the world of football”. The…
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Jul- 2019 -30 JulyProduct Launches
Spencer Matthews launches new Eden Rocks diamond jewellery business
TV celebrity Spencer Matthews has officially launched a bespoke luxury diamond jewellery business Eden Rocks. The former Made in Chelsea personality turned businessman was inspired to start Eden Rocks when working with jeweller Neil Duttson on the engagement ring for his now-wife, TV presenter Vogue Williams. Spencer was “so impressed”…
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May- 2019 -29 MayCrime
Three arrested following Duke Street jewellers smash and grab
Detectives investigating a smash and grab raid at the Hour House jewellery store, which saw Made in Chelsea star Spencer Matthews hide in the jewellery shop’s vault during the attack, have made three arrests. Mathews was there to collect a watch at the jewellers in Duke Street, Marylebone, which was…
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15 MayRetailers
Ora Pearls launches new store in Chelsea
Ora Pearls has opened its first store in Chelsea located at 304A Fulham Road, London. The “elegant store” design and interiors have been created to reflect the brand’s identity as a fashion-focused modern approach to pearls. Ora Pearls was founded by pearl expert and designer, Bibi Southwell. Southwell personally selects…
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Mar- 2019 -8 MarchDesigners
Bea Jareno Jewellery to launch new collection at Chelsea fair
Bea Jareno Jewellery has announced that it will be exhibiting its new collection, ‘Plethora’, at the Chelsea exhibition, Desire Fair. The London-based jewellery brand said it is “incredibly proud” of its new collection, which is inspired by the “underwater world and the richness of the sea”. The collection features fairtrade…
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Aug- 2018 -23 AugustFeatures
Voice on the High Street – Muru Jewellery
What is the history of the company? We were founded in 2006 I worked for a couple of jewellery companies prior to setting up Muru before deciding to go out on my own. The context behind Muru was all about creating meaningful jewellery, we aim to create unique jewellery to…
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Dec- 2017 -22 DecemberEvents
Desire jewellery and silversmithing fair returns to London
The desire jewellery and silvering smithing fair will be held at Kensington Hall in London from 2-4 March 2018, while its previous venue at Chelsea Town Hall is refurbished. The event allows visitors to purchase items directly from contemporary designer makers, selected from the best in the UK. Those celebrating…
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8 DecemberDesigners
Tessa Packard launches London showroom
Contemporary fine jewellery designer Tessa Packard held on party on 6 December to launch her first London showroom. Located in Chelsea, the by-appointment-only showroom on Ives Street will offer clients a space to see Packard’s contemporary fine jewellery collections, and meet with the designer one-on-one to discuss bespoke commissions. The…
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Sep- 2017 -8 SeptemberDesigners
Tessa Packard to launch London showroom
Fine jewellery designer Tessa Packard has announced the November 2017 launch of her first London showroom. It will be located in Chelsea and will operate by appointment only, offering clients a space to see Tessa’s contemporary fine jewellery collections and meet with her to discuss bespoke commissions. The two-storey space,…
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Aug- 2017 -17 AugustCrime
Boodles Knightsbridge raided by armed moped gang
A moped gang has been caught on CCTV raiding Boodles jewellery store in Knightsbridge at around 10.40am yesterday (16 August). The gang of six, who were said to be armed with sledgehammers and a machete, smashed one of the display windows at the jewellery store before fleeing the scene on…
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