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Harrods

Harrods is one of London’s most iconic luxury department stores, renowned for its exquisite jewellery halls that showcase a curated mix of heritage fine jewellery, emerging designers, bespoke pieces, and high-watchmaking brands. As a retail benchmark, Harrods’ buying strategies, seasonal promotions, and in-store experiences set trends that resonate across the UK jewellery ecosystem. Jewellery Focus provides exclusive coverage of Harrods’ jewellery operations, including new label debuts, concession changes, merchandising tactics, VIP events, collaboration launches, and sales performance insights. Our reporting supports retailers, luxury stockists, designers, and suppliers by analysing Harrods’ influence on consumer demand, brand positioning, and experiential retail innovation.

  • Dec- 2019 -
    9 December
    EventsPanerai launches Harrods pop-up

    Panerai launches Harrods pop-up

    Panerai has announced the launch of a new pop-up at the Harrods Menswear Department over the Christmas period. The Florentine luxury watchmaker will showcase its latest collection, the Panerai Luna Rossa, at the department store.  It will be the first time this collection is showcased in the UK. The new…

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  • Nov- 2019 -
    13 November
    DesignersTiffany and Co. unveils holiday pop-up in Harrods

    Tiffany and Co. unveils holiday pop-up in Harrods

    Tiffany and Co. has announced the launch of a new ‘gift pop-up’ that will be sited in Harrods department store.  The American jewellery brand says the space will “celebrate Tiffany & Co’s heritage as the purveyor of American luxury goods”. The pop-up shop will feature a range of luxury gifts,…

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  • May- 2019 -
    7 May
    DesignersAzza Fahmy Jewellery to launch pop up shop at Harrods

    Azza Fahmy Jewellery to launch pop up shop at Harrods

    Luxury jewellery design house, Azza Fahmy, has announced plans to open its first London pop up shop in the Knightsbridge department store, Harrods. The month long pop up which opens on 1 June forms part of Harrods new and exclusive showcase presentation of unique jewellery from around the world, including…

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  • Aug- 2018 -
    23 August
    FeaturesMale Jewellery – The state of the market

    Male Jewellery – The state of the market

    “You only have to look at the ubiquity of tattoos to understand how much men want to express their personality and individuality. Men’s jewellery is like a tattoo that can be taken off at the end of the day. Jewellery is a way of speaking before you do. It communicates…

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  • Dec- 2017 -
    13 December
    RetailersHarrods

    Cartier reveals redesigned ‘bespoke’ boutique in Harrods’ fine jewellery room

    Harrods has unveiled a redesigned Cartier boutique in its famed Fine Jewellery Room, dubbing it ‘an entirely new and bespoke concept for Harrods’. The iconic high end department store has worked closely with Cartier and architect, Laura Gonzalez, who has used her ‘eclectic chic’ to style to re-define a classic…

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  • 12 December
    Retailers
    Progressive Display

    Progressive Display refits David Mellor store in 14 days

    Progressive Display, sister company to retail lighting specialists Parify, have managed to complete a refit at a David Mellor jewellery store in 14 days. The family-run jewellers recently opened a new store in the Chantry Shopping Centre, Andover, and Progressive Display was appointed as the main contractor to handle the…

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  • May- 2017 -
    19 May
    DesignersIWC

    IWC ladies watches launch at Harrods

    The new IWC Da Vinci watch collection tailored for ladies is launching exclusively at Harrods this month. IWC Schaffhausen will display the new collection in the department store’s Fine Watch Room as part of a unique pop up exhibition. The range, which has been made especially for Harrods, is the…

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  • Dec- 2016 -
    14 December
    RetailersHarrods to present one of world’s ‘rarest diamonds’

    Harrods to present one of world’s ‘rarest diamonds’

    Luxury department store Harrods has unveiled what it claims is one of the world’s rarest diamonds. The 228.31-carat gem is referred by its owner – who chose to remain anonymous – as the ‘Harrods Diamond’ and has been kept secret in the Knightsbridge store’s safe deposit until now. The pear-shaped…

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  • Nov- 2015 -
    19 November
    EventsSalonQP hails ‘record attendance’ at latest show

    SalonQP hails ‘record attendance’ at latest show

    Luxury watch show SalonQP returned to the Saatchi Gallery for the seventh edition of the show from 12-14 November 2015 with record visitor numbers and the greatest number of exhibitors to date, according to the organisers. Show attendance was up 23% on 2014, with the Saatchi Gallery frequently full to…

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  • Oct- 2015 -
    9 October
    Brand ProfilesA Shore Thing

    A Shore Thing

    Shore Projects is a British watch start-up inspired by the coastlines of the British Isles. TOM DAVIS sits down with co-founder Jono Holt to learn more about the company’s recent growth  [divider style=”solid” top=”20″ bottom=”20″] Having only been in business 18 months, many brands in the watch industry would still…

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