Selfridges
Selfridges is a premier UK department store with a major influence on luxury jewellery retail. Featuring an extensive and curated selection of high-end brands and exclusive collections, it sets trends in design, consumer behaviour, and merchandising. Jewellery Focus reports on Selfridges’ jewellery activity—from concept store refits and pop-up collaborations to exclusive product launches, partnership campaigns, and digital retail innovations. Our coverage equips UK jewellers, designers, and suppliers with insight into Selfridges’ strategies, positioning and emerging trends in premium jewellery retail.
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Nov- 2021 -12 NovemberRetailers
The Alkemistry launches ‘Crystal Apothecary’ pop-up at Selfridges London
London-based fine jewellery brand, The Alkemistry, is launching ‘The Alkemistry Crystal Apothecary’ pop-up in Selfridges London, on 1 November 2021. The pop-up will focus on the brand’s crystal collections, Cinta and Iqra, and shoppers will be able to explore The Alkemistry’s personalisation table where the team will be creating bespoke…
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1 NovemberRetailers
Merci Maman launches inside Selfridges
Jewellery brand Merci Maman has announced that it has teamed up with Selfridges London to launch its first in-store concession. The store, which launches today (1 November), offers Merci Maman’s necklaces and bracelets, which can be hand-engraved on site, seven days a week. The brand has experienced “rapid growth” over…
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Aug- 2021 -5 AugustRetailers
Astley Clarke to open flagship London store this Autumn
British jewellery brand, Astley Clarke has announced that it will debut its first UK flagship store at Seven Dials’ Monmouth Street, London, this Autumn. Spanning just over 900 sq ft, the jeweller’s first bricks and mortar home will stock fine and demi-fine elevated jeweller. Founded in 2006 by Bec Astley…
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Jun- 2021 -16 JuneRetailers
Selfidges partners with La Maison Couture on sustainability project
Selfridges has announced it has joined forces with ethical fine jewellery boutique, La Maison Couture to revolutionise the way customers shop by championing positive impact luxury fine and fashion jewellery brands. Last year, Selfridges launched its Project Earth initiative which builds on the industrial steps that the department store has…
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Mar- 2021 -25 MarchProduct Launches
The Alkemistry launches luxury piercing package
The Alkemistry has introduced a new luxury piercing package entitled the ‘Minnie Package’, which aims to offer children aged seven to 16 a calming experience getting their ears pierced for the first time at its Floral Street flagship store for £55. Included in the package is a low sugar fruit…
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5 MarchDesigners
Alkemistry online sales soar 315%
Independent fine jewellery brand The Alkemistry has reported a “record” 315% growth in year-on-year e-commerce sales, despite the pandemic’s impact on business at its Floral Street concept store. In its latest update, the group said it was able to capitalise on shifting consumer trends during the period, as it noted…
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Dec- 2020 -4 DecemberDesigners
The Alkemistry launches new Selfridges pop-up shop
The Alkemistry launched a new pop-up shop at Selfridges yesterday (3 December), offering customers three “innovative” experiences on the store’s ground floor. Customers will have the choice of designing an affirmation bead bracelet, weaving their own silk and gold bracelet, or engraving a crystal necklace with their favourite word or…
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Nov- 2020 -4 NovemberDesigners
Jennifer Gibson jewellery partners with Selfridges
Jennifer Gibson Jewellery announced it has partnered with Selfirdges as part of the retailer’s Project Earth campaign, with the brand putting together exclusive vintage jewellery collections for Selfridges’ London, Manchester Exchange Square and Birmingham stores. Gibson has put together a 31-piece edit for the project, in collections that are a…
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Nov- 2019 -25 NovemberUncategorized
My Store: Taking a look at Marylebone’s Kabiri
Established in Marylebone in 2004, Kabiri is a multi-brand fashion and fine jewellery boutique aimed at the “modern metropolitan woman” through a curated selection of fine and fashion jewellery designers. Founded by former PR executive and Goldsmith’s alumni Nathalie Kabiri, the idea for the boutique came after spotting a gap…
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Oct- 2018 -9 OctoberProduct Launches
Bibi Bijoux London to open its first concession in Selfridges
Bibi Bijoux London has opened its first physical presence with the opening of a concession inside Selfridges, the Trafford Centre, Manchester. The award-winning brand’s Autumn Winter 2018 collection are also available in the store featuring the six collections: Tassel, Birdcage, Celestial, Coin, Waterfall, Rose Garden. The designs include classic profiles…
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