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Selfridges

Selfridges is a premier UK department store with a major influence on luxury jewellery retail. Featuring an extensive and curated selection of high-end brands and exclusive collections, it sets trends in design, consumer behaviour, and merchandising. Jewellery Focus reports on Selfridgesโ€™ jewellery activityโ€”from concept store refits and pop-up collaborations to exclusive product launches, partnership campaigns, and digital retail innovations. Our coverage equips UK jewellers, designers, and suppliers with insight into Selfridgesโ€™ strategies, positioning and emerging trends in premium jewellery retail.

  • Nov- 2022 -
    11 November
    EventsCartier launches Selfridges Manchester pop up

    Cartier launches Selfridges Manchester pop up

    Cartier and Selfridges have partnered for the second time to launch a festive pop up at Selfridges Manchester Exchange Square.ย  The space will reportedly celebrate some of the Maisonโ€™s โ€œiconicโ€ collections, including LOVE, Juste un Clou, Santos de Cartier and Tank, amongst others.ย  Cartier said: โ€œFor Cartier, everything begins with…

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  • Nov- 2021 -
    30 November
    RetailersCartier launches pop-up at Selfridges Manchester

    Cartier launches pop-up at Selfridges Manchester

    Selfridges has announced that Cartier has launched its first pop up in Manchester Exchange Square for the Christmas season.ย  The space features some of the Maisonโ€™s โ€œmost iconicโ€ collections, including Trinity, Love, Juste Un Clou and more. Additionally, the pop-up centres around a โ€œtouch and try barโ€ where customers can…

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  • 12 November
    RetailersThe Alkemistry launches โ€˜Crystal Apothecaryโ€™ pop-up at Selfridges London

    The Alkemistry launches โ€˜Crystal Apothecaryโ€™ pop-up at Selfridges London

    London-based fine jewellery brand, The Alkemistry, is launching โ€˜The Alkemistry Crystal Apothecaryโ€™ pop-up in Selfridges London, on 1 November 2021. The pop-up will focus on the brandโ€™s crystal collections, Cinta and Iqra, and shoppers will be able to explore The Alkemistryโ€™s personalisation table where the team will be creating bespoke…

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  • 1 November
    RetailersMerci Maman launches inside Selfridges

    Merci Maman launches inside Selfridges

    Jewellery brand Merci Maman has announced that it has teamed up with Selfridges London to launch its first in-store concession. The store, which launches today (1 November), offers Merci Mamanโ€™s necklaces and bracelets, which can be hand-engraved on site, seven days a week. The brand has experienced โ€œrapid growthโ€ over…

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  • Aug- 2021 -
    5 August
    RetailersAstley Clarke to open flagship London store this Autumn

    Astley Clarke to open flagship London store this Autumn

    British jewellery brand, Astley Clarke has announced that it will debut its first UK flagship store at Seven Dialsโ€™ Monmouth Street, London, this Autumn. Spanning just over 900 sq ft, the jewellerโ€™s first bricks and mortar home will stock fine and demi-fine elevated jeweller. Founded in 2006 by Bec Astley…

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  • Jun- 2021 -
    16 June
    RetailersSelfidges partners with La Maison Couture on sustainability project

    Selfidges partners with La Maison Couture on sustainability project

    Selfridges has announced it has joined forces with ethical fine jewellery boutique, La Maison Couture to revolutionise the way customers shop by championing positive impact luxury fine and fashion jewellery brands. Last year, Selfridges launched its Project Earth initiative which builds on the industrial steps that the department store has…

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  • Mar- 2021 -
    25 March
    Product LaunchesThe Alkemistry launches luxury piercing package

    The Alkemistry launches luxury piercing package

    The Alkemistry has introduced a new luxury piercing package entitled the โ€˜Minnie Packageโ€™, which aims to offer children aged seven to 16 a calming experience getting their ears pierced for the first time at its Floral Street flagship store for ยฃ55. Included in the package is a low sugar fruit…

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  • 5 March
    DesignersAlkemistry online sales soar 315%

    Alkemistry online sales soar 315%

    Independent fine jewellery brand The Alkemistry has reported a โ€œrecordโ€ 315% growth in year-on-year e-commerce sales, despite the pandemicโ€™s impact on business at its Floral Street concept store.ย  In its latest update, the group said it was able to capitalise on shifting consumer trends during the period, as it noted…

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  • Dec- 2020 -
    4 December
    DesignersThe Alkemistry launches new Selfridges pop-up shop

    The Alkemistry launches new Selfridges pop-up shop

    The Alkemistry launched a new pop-up shop at Selfridges yesterday (3 December), offering customers three โ€œinnovativeโ€ experiences on the storeโ€™s ground floor. Customers will have the choice of designing an affirmation bead bracelet, weaving their own silk and gold bracelet, or engraving a crystal necklace with their favourite word or…

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  • Nov- 2020 -
    4 November
    DesignersJennifer Gibson jewellery partners with Selfridges

    Jennifer Gibson jewellery partners with Selfridges

    Jennifer Gibson Jewellery announced it has partnered with Selfirdges as part of the retailerโ€™s Project Earth campaign, with the brand putting together exclusive vintage jewellery collections for Selfridges’ London, Manchester Exchange Square and Birmingham stores. Gibson has put together a 31-piece edit for the project, in collections that are a…

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