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Watches of Switzerland

Watches of Switzerland is one of the UK’s leading luxury watch and jewellery retailers, with a strong presence through its eponymous stores and Goldsmiths brand. Its strategies in store expansion, brand partnerships, and customer experience set benchmarks for the wider trade and influence market dynamics across both luxury and mid-tier segments. Jewellery Focus provides detailed coverage of Watches of Switzerland’s business performance, leadership moves, product launches, and insights into how its operations shape opportunities and challenges for suppliers, competitors, and trade professionals in the UK jewellery industry.

  • Feb- 2016 -
    15 February
    Watch FocusBreguet to launch first UK pop-up exhibition

    Breguet to launch first UK pop-up exhibition

    Luxury Swiss watch brand Breguet is set to launch its first UK pop-up exhibition at the recently opened Watches of Switzerland store in Canary Wharf, London. The boutique is set to run from Thursday, 25 February, to Saturday, 27 February, and will showcase the “finest selection” of watches from the…

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  • Dec- 2015 -
    7 December
    CrimeGang jailed for 51 years over £1m of watch thefts

    Gang jailed for 51 years over £1m of watch thefts

    An organised gang of criminals from Estonia who flew into the UK in order to steal more than £1 million pounds worth of watches have been jailed for 51 years. Taimar Uibopuu, 30, from Estonia was found guilty of conspiracy to commit robbery and sentenced to 15 years’ imprisonment; Alar Kalyurand, 43, from…

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  • 2 December
    Crime
    VIDEO: Have-a-go-heroes tackle jewellery robber in Leeds

    VIDEO: Have-a-go-heroes tackle jewellery robber in Leeds

    Armed robbers who targets a Leeds jewellers in a million pounds raid were tracked down after ‘have-a-go-heroes’ intervened and detained one of the gang. The Estonian gang, who flew into the country just days before the raid, stole more than 150 watches worth more than £935,000 when they struck at…

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  • Nov- 2015 -
    30 November
    CrimeWatches of Switzerland hit by Black Friday smash-and-grab

    Watches of Switzerland hit by Black Friday smash-and-grab

    Some £80,000 worth of watches have been stolen in a smash-and-grab raid at the Watches of Switzerland store in London’s Knightsbridge. The incident, which took place at 9:30am on Friday, 27 November, saw two raiders riding one motorcycle break into the luxury watch store on Brompton Road, smashing the front…

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  • Oct- 2015 -
    28 October
    Watch FocusBreitling opens Bluewater store

    Breitling opens Bluewater store

    Swiss watch brand Breitling has opened a 1,500 sq ft boutique in Kent’s Bluewater shopping centre.  The store, which officially opened on October 27, is situated on the upper Rose Gallery and will be managed by Aurum Holdings, the owners of Watches of Switzerland, Mappin & Webb and Goldsmiths. The…

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  • 12 October
    NewsGoldsmiths to invest £1m in London stores

    Goldsmiths to invest £1m in London stores

    Luxury jeweller has announced that it is to invest more than £1m in its London stores, including the addition of a fourth store. The investment will include a refurbishment of its premises in Canary Wharf, Victoria and Westfield, as well as the addition of a new fourth store located on…

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  • 8 October
    Watch FocusWatches of Switzerland opens Oxford Street store

    Watches of Switzerland opens Oxford Street store

    Luxury watch retailer Watches of Switzerland has opened a new boutique on London’s iconic Oxford Street. Watches of Switzerland said that the store, which is 7,000 sq ft, will embrace the “digital world”. Clients visiting the store will be greeted by a multi-lingual, 98 inch interactive digital touch screen, showcasing…

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  • Aug- 2015 -
    26 August
    RetailersFolli Follie and Links of London launch in Boutique Goldsmiths

    Folli Follie and Links of London launch in Boutique Goldsmiths

    Boutique Goldsmiths, a concept store for fashion jewellery and watches from jewellery chain Goldsmiths, has announced it is to stock Links of London and Folli Follie. The launch of the two brands today (Wednesday, August 26) comes on the first day of the opening of the retailer’s first stand alone…

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  • Jul- 2015 -
    31 July
    CrimeHatton Garden jeweller jailed over stolen watches

    Hatton Garden jeweller jailed over stolen watches

    Seven men including a Hatton Garden jeweller have been jailed for 64 years for their varying involvement in 10 smash and grab raids across London. Reece Dunford, 31 of Osprey Road, Waltham Abbey, Essex, played a role in all the robberies at high-end shops in the West End. Sometimes he carried…

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  • 6 July
    Watch FocusBreitling to open Bluewater boutique

    Breitling to open Bluewater boutique

    Land Securities has announced that watch brand Breitling is set to open a 1,583 sq ft boutique in the Bluewater shopping centre in Dartford.  The boutique, which will open this autumn on the shopping centre’s upper Rose Gallery, will be the first of its kind to be managed by Aurum…

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