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Watches of Switzerland

Watches of Switzerland is one of the UK’s leading luxury watch and jewellery retailers, with a strong presence through its eponymous stores and Goldsmiths brand. Its strategies in store expansion, brand partnerships, and customer experience set benchmarks for the wider trade and influence market dynamics across both luxury and mid-tier segments. Jewellery Focus provides detailed coverage of Watches of Switzerland’s business performance, leadership moves, product launches, and insights into how its operations shape opportunities and challenges for suppliers, competitors, and trade professionals in the UK jewellery industry.

  • May- 2017 -
    16 May
    Current AffairsTag Heuer

    Tag Heuer to open its largest UK store

    Swiss watch brand Tag Heuer will be opening its largest UK store in Meadowhall, Yorkshire. The shopping venue, which is joint-owned by British Land, has undergone a £60m refurbishment program which included a £16m retailer investment. Some 42 brands have redesigned their stores in the renovation and Tag Heuer is…

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  • Jan- 2017 -
    4 January
    RetailersAurum Holdings set for auction amid sales boom

    Aurum Holdings set for auction amid sales boom

    The owner of luxury watch and jewellery group Aurum Holdings is reportedly preparing to sell the business after posting “strong sales” following the EU referendum. The company, which owns Goldsmiths, Mappin & Webb and Watches of Switzerland, could be sold later this year after its controlling shareholder Apollo Global Management…

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  • Sep- 2016 -
    7 September
    RetailersAurum Holdings opens the Watch Lab in Newcastle

    Aurum Holdings opens the Watch Lab in Newcastle

    The Watch Lab, part of Aurum Holdings following its recent acquisition, has opened its doors on Northumberland Street in Newcastle. Based within the Monument Wall development, the store represents the seventh Aurum-operated venture in the region joining stores such as the Northern Goldsmiths and Reid & Sons in Newcastle city…

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  • Jun- 2016 -
    13 June
    RetailersWatches of Switzerland set to open new Knightsbridge store

    Watches of Switzerland set to open new Knightsbridge store

    Watches of Switzerland is set to complete what it calls a ‘golden triangle’ of London stores with the opening of its new Knightsbridge store later this month. The three-storey showroom will open on Brompton Road on 27 June and will feature the UK’s largest Patek Philippe in-store boutique, a rolex…

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  • Feb- 2016 -
    15 February
    Watch FocusBreguet to launch first UK pop-up exhibition

    Breguet to launch first UK pop-up exhibition

    Luxury Swiss watch brand Breguet is set to launch its first UK pop-up exhibition at the recently opened Watches of Switzerland store in Canary Wharf, London. The boutique is set to run from Thursday, 25 February, to Saturday, 27 February, and will showcase the “finest selection” of watches from the…

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  • Dec- 2015 -
    7 December
    CrimeGang jailed for 51 years over £1m of watch thefts

    Gang jailed for 51 years over £1m of watch thefts

    An organised gang of criminals from Estonia who flew into the UK in order to steal more than £1 million pounds worth of watches have been jailed for 51 years. Taimar Uibopuu, 30, from Estonia was found guilty of conspiracy to commit robbery and sentenced to 15 years’ imprisonment; Alar Kalyurand, 43, from…

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  • 2 December
    Crime
    VIDEO: Have-a-go-heroes tackle jewellery robber in Leeds

    VIDEO: Have-a-go-heroes tackle jewellery robber in Leeds

    Armed robbers who targets a Leeds jewellers in a million pounds raid were tracked down after ‘have-a-go-heroes’ intervened and detained one of the gang. The Estonian gang, who flew into the country just days before the raid, stole more than 150 watches worth more than £935,000 when they struck at…

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  • Nov- 2015 -
    30 November
    CrimeWatches of Switzerland hit by Black Friday smash-and-grab

    Watches of Switzerland hit by Black Friday smash-and-grab

    Some £80,000 worth of watches have been stolen in a smash-and-grab raid at the Watches of Switzerland store in London’s Knightsbridge. The incident, which took place at 9:30am on Friday, 27 November, saw two raiders riding one motorcycle break into the luxury watch store on Brompton Road, smashing the front…

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  • Oct- 2015 -
    28 October
    Watch FocusBreitling opens Bluewater store

    Breitling opens Bluewater store

    Swiss watch brand Breitling has opened a 1,500 sq ft boutique in Kent’s Bluewater shopping centre.  The store, which officially opened on October 27, is situated on the upper Rose Gallery and will be managed by Aurum Holdings, the owners of Watches of Switzerland, Mappin & Webb and Goldsmiths. The…

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  • 12 October
    NewsGoldsmiths to invest £1m in London stores

    Goldsmiths to invest £1m in London stores

    Luxury jeweller has announced that it is to invest more than £1m in its London stores, including the addition of a fourth store. The investment will include a refurbishment of its premises in Canary Wharf, Victoria and Westfield, as well as the addition of a new fourth store located on…

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