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Taking Stock

Parify – Blade

The viewing area in any jewellery store is where sales are clinched, thatโ€™s why Parify has developed Blade. The company says: โ€œEver had a customer ask to see a diamond ring? ย You take it from itโ€™s perfectly illuminated display unit where it was sparkling away, and present it to the customer under Halogen or fluorescent lights and that beautiful stone suddenly loses its sparkle.

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