Parify – Blade
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The viewing area in any jewellery store is where sales are clinched, thatโs why Parify has developed Blade. The company says: โEver had a customer ask to see a diamond ring? ย You take it from itโs perfectly illuminated display unit where it was sparkling away, and present it to the customer under Halogen or fluorescent lights and that beautiful stone suddenly loses its sparkle.