The viewing area in any jewellery store is where sales are clinched, that’s why Parify has developed Blade. The company says: “Ever had a customer ask to see a diamond ring? You take it from it’s perfectly illuminated display unit where it was sparkling away, and present it to the customer under Halogen or fluorescent lights and that beautiful stone suddenly loses its sparkle. Does this sound all too familiar? This designer luminaire has been developed to provide the best possible environment in which you will make the sale. Consider Blade an investment in your business.” Call Parify now for a free demonstration.