ADVICE: How bricks-and-mortar retailers can enjoy a bumper Black Friday

Black Friday has evolved from a little-known promotion in the UK to one of the biggest events on the retail calendar in just a few years. However, its exponential growth has not been without challenges. Here, Vicky Brock, CEO of returns intelligence specialist Clear Returns, outlines the potential pitfalls Black Friday presents – and how High Street retailers can overcome them to maximise revenue.

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