De Beers to launch new fashion jewellery brand with lab-grown diamonds
The brand will launch in the US and will initially be available to US-based consumers online, with retail partnerships to be announced in due course
![](https://www.jewelleryfocus.co.uk/wp-content/uploads/2018/05/Selection-of-Lightbox-Jewelry-e1527594575566-780x470.jpg)
De Beers Group has announced the launch of a new company called Lightbox Jewelry that will begin marketing a new brand of laboratory-grown diamond jewellery in September.