Watch sector enjoys best consumer reputation

Despite being the least talked about product, the research indicated that consumers spread more positive messages about the watch market than any other.

In total, 23 per cent of consumers were revealed to talk about watches on a monthly basis, with Rolex and Omega the most talked about brands.

The survey also revealed that consumers not only talk more positively about watch brands than brands in any other sector, but are also less likely to talk negatively about them too.