Features
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Aug- 2018 -3 August
Voice on the High Street: Alyssa Smith Jewellery
Name: Alyssa Smith Jewellery Location: Sparkle Towers HQ, Hertfordshire Year established: 2010 Number of staff: 4 When was Alyssa Smith founded? Alyssa Smith Jewellery was born in 2010. I started with nothing but a tiny, cramped bedroom floor for a workshop and a degree in marketing and applied arts. What…
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3 August
Tips for better pearl photography
Your visitors will always be drawn to an image before they read the text on the page, so you need to make sure that your images look compelling. But mastering the art of pearl jewellery photography takes patience, practice and more practice. Oh, and a little technical acumen. We teamed…
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2 August
Voice on the High Street: Diadem Jewellery
What is the history of the business? We opened our doors in December 2014. The directors (Daniel and Elizabeth) had worked together in different jewellers over the last decade and when working for a small family jewellers they were unfortunate enough to be made redundant. They used the redundancy money…
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2 August
Bringing back independence – the Mark Lloyd store
Master goldsmith Mark Lloyd took a risk when he acquired the longstanding H Lamb jewellery shop in Hartlepool. Returning to the establishment where his 30-year career began, the H Lamb jewellery shop was founded in 1873 and had become a well recognised fixture in the local community. Originally set up…
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1 August
A go to guide for pearls
Pearls are in right now. Young A-listers from Hollywood and the pop world, along with royalty have put pearls centre stage. Every single pearl is unique, each one special and able to be worn in many ways, by many different types of customer. Throughout history, pearls have symbolised wealth, power,…
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1 August
Why salespeople get returns
Most sales assistants do not know the real reason why a customer returns a piece of jewellery, especially after the holidays. Therefore, they ask the customer: “Can I show you something else?” “What was it you didn’t like?” These questions turn off customers because they are interrogating and this puts…
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Jul- 2018 -31 July
How pop-up shops are changing perspectives
The retail market is forever expanding and changing and it’s important to stay ahead of the curve. For many years, the simple shop space was enough to gain customers, but as people were hit by tighter budgets as well as an influx of technology, spending habits have changed. As rents…
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31 July
Why you shouldn’t neglect your jewellery website
Too many jewellers think of their website as a necessary evil. “We cannot compete with those large jewellery websites like Amazon so why make the investment”, is what I hear from most jewellers. They they are correct on one hand. They will sell a fraction of what Amazon and others…
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30 July
SEO made simple
What is search engine optimisation? SEO is the science, and the art, of improving the visibility of your web pages in search engines. It’s not to be confused with pay per click, which is when you pay to appear in the search engines’ rankings and the top advertising slots. SEO…
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30 July
Pop-up shops – Changing perspective
The retail market is forever expanding and changing and it’s important to stay ahead of the curve. For many years, the simple shop space was enough to gain customers, but as people were hit by tighter budgets as well as an influx of technology, spending habits have changed. As rents…
Read More »
