Branding
Branding is a critical element of success in the UK jewellery trade, shaping how retailers, designers, and suppliers connect with consumers, build loyalty, and differentiate themselves in a crowded market. From visual identity and storytelling to packaging and digital presence, effective branding drives sales and strengthens market position. Jewellery Focus provides insights on branding strategies, industry trends, and case studies to help trade professionals develop and refine their brand identity for maximum commercial impact.
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Sep- 2020 -14 SeptemberRetailers
Tag Heuer partners with Beaverbrooks for new Leicester boutique
Luxury watchmaker Tag Heuer has opened a new boutique in partnership with jeweller Beaverbrooks in Leicester’s Highcross shopping centre on Friday (11 September). Tag Heuer said it aims for the 30.67sqm store to welcome customers in the “spirit of the brand” and features a contemporary design and its “iconic” red…
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Jul- 2020 -20 JulyFeatures
Make consumers feel like a million dollars again
On Thursday 19 March, I found myself driving as fast as I could up the A12 towards the Suffolk countryside. After a ‘hot tip-off’ that a lockdown was coming, we packed the cars, abandoned our London flat and decided to batten down the hatches amongst the green pastures of East…
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6 JulyE-Commerce
VM and Events launches new website
VM and Events has launched a new website that aims to showcase its portfolio of visual merchandising. The group is known for specialising in visual merchandising for the jewellery and watch industry. VM and Events said it has worked closely with clients to “recognise their needs, their strengths, and their…
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Jun- 2020 -12 JuneFeatures
Tectonic shifts: Covid-19 will accelerate changes in the jewellery industry
The coronavirus pandemic has disrupted the world and businesses are searching for future trends and strategies in a post-COVID-19 world. For platinum jewellery, the drivers of business growth in 2019 have been thrown into even bolder relief by the pandemic, and point the way to a post-Covid 19 recovery. Digital…
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May- 2020 -19 MayAppointments
Swarovski names first company-wide director
Swarovski has announced the appointment of Giovanna Battaglia Engelbert as the group’s first ever company-wide creative director. The role is the first of its kind in the jewellery giant’s 125-year history, and is “reflective of a restructuring” that has recently been seen across the group. The appointment closely follows news…
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13 MayAnalysis
How jewellers can maximise store closure time
As business owners across the country temporarily close their physical stores and reduce their hours due to the latest government restrictions, now is the time for retailers to think about expanding the services they offer and future-proofing their businesses. This is particularly important for small, independent retailers who might not…
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Apr- 2020 -28 AprilCoronavirus
IJL extends deadline for KickStart applications
The IJL has announced that its deadline for online applications for the IJL KickStart mentorship competition has now been extended to 1 June in light of the ongoing pandemic. Andy Ventris, IJL show director, said: “Extending the deadline is to ensure that we are giving all designers who wish to…
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Mar- 2020 -31 MarchEvents
IJL launches 2020 KickStart initiative
The IJL has announced the launch of its eleventh annual IJL KickStart competition. Applications for the competition, which is open to UK-based jewellery designers, have now launched online, and contestants are now asked to pitch for a place on the mentorship programme. Ten designers will win the competition, and then…
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Feb- 2020 -12 FebruaryBusiness Bites
Parasite boosts Spanish crisp sales
Now that’s the kind of headline journalists like to write. But unfortunately, now that you’re reading the article, the subterfuge must be exposed. We’re not talking about parasites that look for hosts, and we’re not talking about infected food. Instead we’re talking about the Korean movie sensation that just won…
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Nov- 2019 -8 NovemberAdvice
Transforming your image to become a trusted brand
Given retail’s current climate, it goes without saying that the consumer is more empowered than ever. As of 2018, 87% of retail purchases are made online in the UK and in an increasingly saturated market, customers are more likely to look around for the best products and prices to inform…
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