Branding
Branding is a critical element of success in the UK jewellery trade, shaping how retailers, designers, and suppliers connect with consumers, build loyalty, and differentiate themselves in a crowded market. From visual identity and storytelling to packaging and digital presence, effective branding drives sales and strengthens market position. Jewellery Focus provides insights on branding strategies, industry trends, and case studies to help trade professionals develop and refine their brand identity for maximum commercial impact.
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Oct- 2018 -16 OctoberFeatures
Design Walkthrough – Anaïs Paris
Following a soft launch to the jewellery trade at this year’s Jewellery & Watch Show in Birmingham, HD Group will announce the release of its third, and possibly final, brand later this year. The brand, Anaïs Paris, is inspired by the ‘floating locket’ concept which according to Adryan Cresswell, head…
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Sep- 2018 -5 SeptemberProduct Launches
Leonard Dews to launch the largest bridal showroom in the North West
Blackpool-based luxury jewellery and watch retailer, Leonard Dews, is set to almost double its retail space with the launch of a new 850 sq ft area – that will be the largest bridal and fine jewellery showroom in the North West of England. Building works and renovations are already underway…
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Aug- 2018 -28 AugustFeatures
A magical world arrives in the jewellery industry
“The Harry Potter brand is worth almost £25bn, so our aim with this range was really to expand further into the global market,” says Gregory Kirk, marketing executive at The Carat Shop. He is talking about the release of a new Harry Potter jewellery collection created in partnership with Swarovski…
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2 AugustFeatures
Bringing back independence – the Mark Lloyd store
Master goldsmith Mark Lloyd took a risk when he acquired the longstanding H Lamb jewellery shop in Hartlepool. Returning to the establishment where his 30-year career began, the H Lamb jewellery shop was founded in 1873 and had become a well recognised fixture in the local community. Originally set up…
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Jan- 2018 -26 JanuaryDesigners
Weston Beamor shortlists three students for design competition award
Weston Beamor has announced the names of three students from Birmingham City University who have been shortlisted in its annual Live Project design competition. The shortlisted students were Hayley Jones, Lorna McNaught and Kai-Blu Triass. The brief was to design a wedding and engagement ring set in fairtrade gold for…
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Dec- 2017 -14 DecemberNews
Colour increases brand recognition by 80%, claims new research
Colour increases brand recognition by 80 percent, according to a new survey. The survey of 2,648 consumers conducted by Reboot, showed that 67 percent could recognise IKEA from a depiction of the iconic colours alone. According to Reboot’s study, when shown a selection of five made-up company logos 78 percent…
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14 DecemberBrand Profiles
Bringing back independence – the Mark Lloyd store
Goldsmith Mark Lloyd FIPG made a statement when he transformed a jewellery store with a 140-year history into an establishment he believed the jewellery industry craved. He sits down with SHEKINA TUAHENE to explain the reasoning behind the store’s re-branding. Master goldsmith Mark Lloyd took a risk when he acquired…
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Oct- 2017 -17 OctoberProduct Launches
Police teams up with Justice League for limited edition watch box set
Police has joined forces with the Justice League Heroes to create a 500 piece limited edition men’s watch gift set. The Heroes Box is designed to replicate an old war chest or briefcase and is made with a brown leather look exterior and red velvet interior. The outside of the…
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4 OctoberDesigners
Disney Couture relaunches as Couture Kingdom
Disney Couture UK, the distributor of licensed Disney jewellery, has undergone a business overhaul that includes a change in its trading name and logo. From 2 October, the business has been trading as Couture Kingdom UK and are now able to incorporate the Disney logo in its branding. Over the…
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Sep- 2017 -15 SeptemberDesigners
‘Top prizes’ secured for this year’s Make Your Mark Awards
This year’s winners of this year’s Make Your Mark Awards are set to receive ‘top prizes’ donated from different companies in the jewellery and silversmithing industry. Prizes secured to date include a coaching session with jewellery house Garrard, which will include a tour of its historic London workshop. Also, jewellery…
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