Branding
Branding is a critical element of success in the UK jewellery trade, shaping how retailers, designers, and suppliers connect with consumers, build loyalty, and differentiate themselves in a crowded market. From visual identity and storytelling to packaging and digital presence, effective branding drives sales and strengthens market position. Jewellery Focus provides insights on branding strategies, industry trends, and case studies to help trade professionals develop and refine their brand identity for maximum commercial impact.
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Oct- 2014 -14 OctoberManufacturers
100 million smartwatches ‘to be in use by 2019’
More than 100 million smartwatches will be in use worldwide by 2019, with a host of premium brand launches over the next 12-18 months bringing the category into mainstream consumer consciousness, according to new research. According to a report by hi-tech market research company Juniper, differentiation between products is now…
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Sep- 2014 -17 SeptemberEconomy
Global diamond demand reaches record levels, says De Beers
Global demand for diamond jewellery reached a record high of $79bn (£48bn) in 2013, according to the inaugural Diamond Insight Report published today by De Beers. However the report claims that “substantial investment will be required in diamond production, technology, and branding, marketing and retail standards” if the industry is…
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Jun- 2014 -27 JuneDesigners
So Jewellery re-brands, gears up for international expansion
So Jewellery has rebranded to become ‘So Jewellery London’ to highlight the British heritage of the company as it gears up for international expansion. The firm said: “British brands continue to increase in popularity and have a strong appeal, both at home and abroad. With the UK economy showing signs…
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10 JuneEvents
IJL and NAG to offer walk-in advice clinics with industry experts
International Jewellery London (IJL) is launching a series of special advice clinics, sponsored by the National Association of Goldsmiths (NAG), to enhance its existing seminar programme. The advice clinics, a first for the industry, are designed to give visitors and exhibitors the opportunity to meet experts drawn from a diverse…
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Apr- 2014 -9 AprilVoice On The Highstreet
Claire Mortimer, Chapelle Jewellery, Nottingham
Tell us about Chapelle Jewellery. Our first store opened in 1998 when our directors identified the opportunity of being the jewellery specialist in the out-of-town designer outlets. We provide a retail environment for brands and manufacturers to clear their overstocks and previous seasons’ models without competing with the current ranges…
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Mar- 2014 -14 MarchDesigners
ARCHIVE: An interview with acclaimed designer Theo Fennell
We caught up with London-based jewellery designer THEO FENNELL, whose flamboyant pieces caught the eye of one Elton John decades ago. Here, he ruminates on what it takes to be successful, and how the industry has changed. Give us a potted history of your career and how you got to where you…
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Feb- 2014 -11 FebruaryRetailers
Houlden Group hires ex-QVC head jewellery buyer
Stuart Laing, CEO of The Houlden Group, has announced the appointment of Vanessa Priest as marketing consultant. Having recently initiated a review of its branding, the Houlden Group says it has identified a number of projects to “bring additional benefit to both its members and suppliers”. Priest will be working…
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Mar- 2013 -13 MarchEvents
IJL Editor’s Choice opens for 2013
Entries for International Jewellery London’s (IJL) popular Editor’s Choice initiative have opened ahead of this year’s event.
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Jul- 2012 -27 JulyCurrent Affairs
Jewellers must embrace bespoke design technology, says CAD/CAM specialist
Jewellers need to take advantage of jewellery design software in order to capitalise on the personalised jewellery trend, says Gemvision Europe.
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Mar- 2012 -23 MarchRetailers
Scorpio and Hot Diamonds announce travel retail agreement
Retail distributor Scorpio has announced a new travel retail distribution agreement with Hot Diamonds.
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