Branding
Branding is a critical element of success in the UK jewellery trade, shaping how retailers, designers, and suppliers connect with consumers, build loyalty, and differentiate themselves in a crowded market. From visual identity and storytelling to packaging and digital presence, effective branding drives sales and strengthens market position. Jewellery Focus provides insights on branding strategies, industry trends, and case studies to help trade professionals develop and refine their brand identity for maximum commercial impact.
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Jun- 2017 -21 JuneProduct Launches
KGA launches new company Bezel Watches
Distributor group Kenneth Green Associates (KGA) has announced the launch of a new “luxury, fashion led” company, Bezel Watches. The new company has kicked off with distribution contracts with ‘Roberto Cavalli by Franck Muller’ and ‘Just Cavalli’ watches. Further brands will be added to its portfolio later in the year.…
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Apr- 2016 -7 AprilUncategorized
VOHS: Becky Rowe Jewellery
Name: Becky Rowe Jewellery Location: St Martin, Guernsey, Channel Islands Years established: September 2011 Number of staff: Five Website: www.beckyrowejewellery.com When was Becky Rowe Jewellery founded? In February 2011, my brother Sam and I went to The Munich Jewellery Show. It was then that we realised the combination of my…
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Mar- 2016 -10 MarchVoice On The Highstreet
VOHS: Silver Tree Jewellery
Name: Oliver Gibson, Silver Tree Jewellery Location: Lancaster Year Established: 1982 Number of staff: 14 Website: www.silvertreejewellery.co.uk Tell us about the history of Silver Tree Jewellery Silver Tree Jewellery was founded in 1982 initially as Lancaster’s only silver jewellery shop. In 1991, Pat Gibson bought the business and Silver Tree…
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Oct- 2015 -9 OctoberBrand Profiles
A Shore Thing
Shore Projects is a British watch start-up inspired by the coastlines of the British Isles. TOM DAVIS sits down with co-founder Jono Holt to learn more about the company’s recent growth [divider style=”solid” top=”20″ bottom=”20″] Having only been in business 18 months, many brands in the watch industry would still…
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Jul- 2015 -16 JulyRetailers
Northern Goldsmiths reopens following £1m refurbishment
Goldsmiths has reopened its Newcastle ‘flagship’ showroom following a £1m refurbishment. Northern Goldsmiths, located in the city centre, unveiled its new-look showroom to the public earlier this month after two months of restoration which involved the 80-year-old 24ct gold leaf Rolex clock on the corner of the store being removed…
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15 JulyDesigners
Vashi seeks funding for retail expansion
Diamond e-tailer Vashi has launched an £850,000 fundraise on equity crowdfunding platform VentureFounders to raise capital for a high street presence. With the bulk of the firm’s sales predominantly made online, Vashi is seeking to raise £850,000 in this Enterprise Investment Scheme (EIS) eligible round, at a pre-money valuation of…
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Mar- 2015 -18 MarchQ&A Sessions
Q&A: Orbitvu (photography equipment)
[intro]Jewellery Focus chats to Andrew Dibben, owner of AJ’s Studio & Camera Supplies, the official supplier of Orbitvu in the UK, on what makes this innovative photography technology so unique.[/intro] Could you tell me a little about Orbitvu, how it works, and what it does? The Orbitvu Alphashot Micro is a…
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Feb- 2015 -13 FebruaryBrand Profiles
FEATURE: Hot Diamonds, hot results
A standout company for its sales performance in 2014 was Hot Diamonds. The firm’s revenue growth of 101%, however, is not an accident. We caught up with commercial manager Adryan Cresswell to find out what the secret is. First, it is important to state the figures – they are the…
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Dec- 2014 -13 DecemberAnalysis
Taking Ownership
[intro]The Intellectual Property Act 2014 may help those designs that are registered, but TOM DAVIS finds out retailers have a duty to protect the large wealth of jewellery designers who have limited protection for their unregistered designs.[/intro] On October 1 the new Intellectual Property (IP) Act 2014 was introduced in…
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Nov- 2014 -18 NovemberBrand Profiles
The Second-Hand Uprising
The founders of used watch retailer Watchfinder & Co have secured £6.2m of investment in their company from VCs. Aside from taking the business into the major league, what exactly will this cash injection achieve for the hitherto organically-grown internet startup? By MICHAEL NORTHCOTT. Co-founder and brand director of Watchfinder…
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