Branding
Branding is a critical element of success in the UK jewellery trade, shaping how retailers, designers, and suppliers connect with consumers, build loyalty, and differentiate themselves in a crowded market. From visual identity and storytelling to packaging and digital presence, effective branding drives sales and strengthens market position. Jewellery Focus provides insights on branding strategies, industry trends, and case studies to help trade professionals develop and refine their brand identity for maximum commercial impact.
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Nov- 2019 -1 NovemberEconomy
Treasury Committee urges MPs to reform ‘broken’ business rates
The government has been urged to fix the “broken” business rates system as it is continuing to affect high street retailers, a Treasury committee has said. An influential group of MPs has asked the government to examine alternatives to property tax, which puts more pressure on high street retailers than…
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Sep- 2019 -10 SeptemberAdvice
The importance of internships and apprenticeships in the jewellery industry
It’s no secret that recruitment is a challenge. Over two-thirds (68%) of UK employers say they have struggled to find workers with the skills they need, according to a recent report (source: Edge). Attracting and retaining skilled talent is a difficult task for any industry, but is perhaps felt more…
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Jun- 2019 -12 JuneQ&A Sessions
Trade Insight: L’atelier De Pino Spitaleri
Pino Spitaleri, 36, was born in Belgium, and has been around stones and diamonds ever since he was a child. His family were originally from Sicily where his grandfather was a miner, and the family immigrated to Belgium for mining work. The passion for jewellery was awoken early: when he…
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Mar- 2019 -28 MarchEvents
Hatton Garden BID announces ‘first ever’ job fair
Hatton Garden BID has announced its first ever job fair, aimed at those looking to kickstart a jewellery career or want to find out more about opportunities in the creative industries. From 10am to 3pm on Friday 5 April, local businesses will gather in The Hatton to share information and…
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Feb- 2019 -19 FebruaryRetailers
F Hinds to save Chapelle stores
Family owned retailer F Hinds, which has 116 stores across England and Wales, has reached an agreement to take on 12 Chapelle stores in top outlet centres. Chapelle was founded in 1979 by Paul and Margaret Mortimer as a retail business that offered discounted watches and jewellery. It trades in…
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Jan- 2019 -22 JanuaryFeatures
REC Watches: Timepieces with a forgotten history
Three years ago, REC was conceived following a drunken discussion about Kamstrup and Mygh’s disappointment with the lack of automobile-related timepieces in the industry. Kamstrup says: “There’s nothing new in term of watch brands being inspired by or putting car logos on their products. But we didn’t feel that that…
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4 JanuaryAdvice
How virtual inventories can boost your business
Dropshipping is relevant for all types of retailers looking to offer an expanded assortment and a reliable logistical infrastructure, but for independent jewellers expanding online, drop shipping could be the answer they need to boost their bottom line. What is drop shipping? Drop shipping is a supply chain relationship between…
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Dec- 2018 -3 DecemberFeatures
Why shopfittings, lighting and window displays matter
When selling to the fashion conscientious there is do doubt that presentation is absolutely key. It can make or break a potential sale: if the jewellery looks good on the display, then it has a much higher chance of being purchased. Choosing the right shopfitting, lighting and window displays will…
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Nov- 2018 -20 NovemberFeatures
Brand Profile – Freedom to Exist
Tell me how you started your watch brand? Around five years ago Kirsty and I met working for Habitat, and then we both joined Made.com and moved to China. I think the experience of working at successful startup made us really want to do our own thing. Since we had…
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Oct- 2018 -30 OctoberFeatures
Shopfitting and window displays
These days independents are having to fight harder than ever to win that all-important footfall. Jewellery and fashion megabrands – with their millions-pounds design budgets – have changed the way consumers expect retail stores to look. Gone are the days of cluttered shop fronts and overstocking: megabrands such as Pandora…
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