Brilliance
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Dec- 2018 -3 DecemberFeatures
Why shopfittings, lighting and window displays matter
When selling to the fashion conscientious there is do doubt that presentation is absolutely key. It can make or break…
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Nov- 2018 -16 NovemberFeatures
What makes a professional salesperson?
Salespeople must learn to connect to their customer’s emotions. It has everything to do with the salesperson’s attitude and less…
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Sep- 2018 -14 SeptemberAdvice
Selling on returns
After the holidays most salespeople look at returns as a negative. They hope the other salesperson gets that customer. However,…
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Aug- 2018 -17 AugustFeatures
Gaining your customers trust
If you have been to seminars about how to gain your customer’s trust this is what you may have heard:…
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Jul- 2018 -25 JulyAdvice
Romancing diamonds and precious gems
Romancing jewellery is extremely important as it increases the desire to buy, which in turn leads to a faster close.…
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Mar- 2018 -15 MarchDesigners
Signet Jewelers reports ‘challenging’ fiscal year
Signet Jewelers has posted its fourth quarter and fiscal 2018 results, which showed same store sales declined by 5.2% in…
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Jan- 2018 -3 JanuaryDesigners
Bucherer opens ‘experiential pop up’ in Selfridges’ Wonder Room
Bucherer Fine Jewellery has announced a new ‘experiential pop-up boutique’ in London department store Selfridges. Bucherer Fine Jewellery will invite…
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Dec- 2017 -22 DecemberAdvice
Sell to both bride and groom – Part II
Selling a bridal couple who are looking for a wedding ring is one of the best ways to get another…
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Nov- 2017 -9 NovemberDesigners
Swarovski releases ‘all-star’ Christmas campaign
Following in the success of previous years, this Christmas sees the launch of a new star-filled Swarovski campaign, celebrating highlights…
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Aug- 2017 -9 AugustDesigners
Adore Jewellery a/w collection launches online
Adore’s new a/w 2017 collection has launched online with a range that has been inspired by modern simplicity. The range…
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