Brilliance
Brilliance is a defining quality in jewellery, influencing customer perception and purchase decisions across the UK trade. It refers to the way light reflects and refracts within gemstones and finished pieces, enhancing their visual appeal and value. Jewellery Focus covers brilliance from multiple angles, including advances in gemstone cutting, polishing techniques, and innovations by manufacturers to maximise sparkle. Our reporting provides jewellers, designers, and suppliers with insights on consumer demand for highly brilliant stones, the impact of technology on enhancing brilliance, and trends driving buying decisions in both luxury and accessible markets.
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Jan- 2019 -18 JanuaryFeatures
Special Focus: Christopher Anderson
Award-winning designer Christopher Anderson introduces an exciting and original new collection with breathtaking Pietra Dura inlay. Originating in ancient Rome and travelling later to Persia, Pietra Dura craftsman were brought to Agra, India in the 16th Century to decorate the building of the Taj Mahal. Settling in Agra there over…
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Dec- 2018 -3 DecemberFeatures
Why shopfittings, lighting and window displays matter
When selling to the fashion conscientious there is do doubt that presentation is absolutely key. It can make or break a potential sale: if the jewellery looks good on the display, then it has a much higher chance of being purchased. Choosing the right shopfitting, lighting and window displays will…
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Nov- 2018 -16 NovemberFeatures
What makes a professional salesperson?
Salespeople must learn to connect to their customer’s emotions. It has everything to do with the salesperson’s attitude and less to do with their product knowledge and experience. If you have read previous articles of mine in Jewellery Focus such as ‘It’s Your Attitude That Sells’ and ‘Hire by the…
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Sep- 2018 -14 SeptemberAdvice
Selling on returns
After the holidays most salespeople look at returns as a negative. They hope the other salesperson gets that customer. However, when they have to wait on that customer and hear: “I would like to return this,” they have trouble hiding their feelings and it shows on their face. It needn’t…
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Aug- 2018 -17 AugustFeatures
Gaining your customers trust
If you have been to seminars about how to gain your customer’s trust this is what you may have heard: “You should have prices shown on all jewellery on display. Show the diamond grade on all price tags and tell them the grade when quoting the price. if it is…
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Jul- 2018 -25 JulyAdvice
Romancing diamonds and precious gems
Romancing jewellery is extremely important as it increases the desire to buy, which in turn leads to a faster close. It stops returns because a customer will use similar words when romancing it to their loved one. This increases the sentiment and that person would never think of bringing it…
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Mar- 2018 -15 MarchDesigners
Signet Jewelers reports ‘challenging’ fiscal year
Signet Jewelers has posted its fourth quarter and fiscal 2018 results, which showed same store sales declined by 5.2% in the fourth quarter and declined overall by 5.3% for the full fiscal year. The groups said it aims to implement its ‘Signet Path to Brilliance’ transformation strategy, in order to…
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Jan- 2018 -3 JanuaryDesigners
Bucherer opens ‘experiential pop up’ in Selfridges’ Wonder Room
Bucherer Fine Jewellery has announced a new ‘experiential pop-up boutique’ in London department store Selfridges. Bucherer Fine Jewellery will invite shoppers and jewellery lovers to explore its Swiss jewellery craftsmanship and diamond expertise, where customers can design their own unique piece and project messages onto the wall space for their…
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Dec- 2017 -22 DecemberAdvice
Sell to both bride and groom – Part II
Selling a bridal couple who are looking for a wedding ring is one of the best ways to get another jeweller’s customers, but overlooked by most jewellers. In the May issue I told you how not to let this happen to you. The main reason the bridal couple came into…
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Nov- 2017 -9 NovemberDesigners
Swarovski releases ‘all-star’ Christmas campaign
Following in the success of previous years, this Christmas sees the launch of a new star-filled Swarovski campaign, celebrating highlights from the Autumn Winter ’17 collection brilliance for all. Launched with a Crystal Wonderland Party during Milan Fashion Week, the new Christmas campaign and television advertisement features Swarovski’s brand ambassador…
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