Bucherer
Bucherer is Europe’s leading luxury watch and jewellery retailer, known for its prestigious boutiques, authorized representation of brands like Rolex, Cartier, and Tudor, and excellence in bespoke jewellery design. In the UK market, Bucherer’s strategic expansion and premium positioning influence trends in multi-brand retailing, high-value customer service, and curated watch and jewellery offerings. Jewellery Focus delivers comprehensive trade coverage of Bucherer’s UK operations—tracking new store openings and refurbishments, concessions, brand partnerships, appointment-based services, marketing campaigns, vintage and pre-owned sourcing, and customer experience innovations. Our reporting supports retailers, brand managers, distributors, and suppliers by providing commercial intelligence into Bucherer’s retail strategies, service standards, product selection, and impact on consumer expectations in the luxury segment.
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Sep- 2021 -22 SeptemberProduct Launches
Bucherer launches new jewellery set amid Pastello collection extension
Bucherer Fine Jewellery has announced the launch of a new jewellery set and extension to its Pastello collection. The release is designed to celebrate the anniversary of the group’s original Pastello collection, which “set off pastel sapphires to beautiful effect” two decades ago. Dubbed the “waterfall” set, the new jewellery…
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Apr- 2021 -15 AprilRetailers
Bucherer opens new boutique in Covent Garden
Bucherer has announced the opening of a new boutique in London’s Covent Garden district, unveiling a new chapter in its continued UK expansion. The new boutique is finished with materials such as bronze metal and locally sourced natural stone. Originally two shops combined, the square floor plan offers over 4,000…
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Dec- 2020 -2 DecemberDesigners
Bucherer Blue and IWC Schaffhausen release 4th Bucherer Blue creation
Bucherer Blue and IWC Schaffhausen have partnered again for the release of the pair’s fourth creation for Bucherer Blue. The special edition is based on the successful ‘Big Pilot’s Watch’ and features a rare big date complication. Limited to 100 pieces, the timepiece is available exclusively at Bucherer and designed…
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Jul- 2019 -2 JulyRetailers
Bucherer reopens flagship One Hyde Park boutique
Bucherer 1888 and Rolex have unveiled their newly refurbished flagship boutique in Knightsbridge, London. The store, located in the luxury residential and retail complex at One Hyde Park, went through a 12-week redesign led by the Rolex Interior Design department in Geneva in partnership with Bucherer local UK teams. The…
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Feb- 2019 -8 FebruaryFeatures
The gems of the jewellery auction
Between $30-50m (£23.1m-£38.5m) is the expected price the Pink Legacy diamond is expected to fetch at the Magnificent Jewels auction on 13 November at Christie’s in Geneva. “The saturation, the intensity of this stone is as good as it gets in a coloured diamond,” says Rahul Kadakia, international head of…
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Jun- 2018 -6 JuneE-Commerce
Watchshop remains top of ecommerce market despite 22% drop in visibility
Despite a 22% decrease in their visibility over the past year, Watchshop remains top of the jewellery and watch ecommerce market, a new report has revealed. The Watches E-Commerce Insight Report, produced by digital marketing specialists Inside Online, ranks 50 of the leading websites within this competitive market according to…
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Jan- 2018 -3 JanuaryDesigners
Bucherer opens ‘experiential pop up’ in Selfridges’ Wonder Room
Bucherer Fine Jewellery has announced a new ‘experiential pop-up boutique’ in London department store Selfridges. Bucherer Fine Jewellery will invite shoppers and jewellery lovers to explore its Swiss jewellery craftsmanship and diamond expertise, where customers can design their own unique piece and project messages onto the wall space for their…
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