De Beers
De Beers is one of the most influential names in the global diamond industry, shaping supply, pricing, and consumer demand through its mining operations and branding initiatives. For UK jewellery professionals, staying informed about De Beersโ activities is crucial to understanding market dynamics and trade opportunities. Jewellery Focus delivers comprehensive coverage of De Beers, including business updates, production reports, ethical sourcing initiatives, marketing campaigns, and their impact on the UK jewellery sector.
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May- 2018 -11 MayCurrent Affairs
De Beers successfully tracks first diamonds from mine to retail on blockchain
The De Beers Group has announced that it has successfully tracked 100 high-value diamonds along the value chain during the pilot of its industry blockchain platform. An immutable and secure digital trail was created for a selection of rough diamonds mined by De Beers as they moved from the mine,…
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8 MayFeatures
Augmented reality – What can it do for jewellery?
โOther retail industries are thinking about technological innovation in completely different ways,โ says Jonathan Chippindale, CEO and co-founder of Holition, an augmented reality solutions and software provider, with concern, โand I worry that the jewellery industry isn’t waking up to this.โ A recent survey of 1,000 shoppers, conducted by e-commerce…
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Apr- 2018 -19 AprilManufacturers
De Beers to pilot programme to support artisanal and small-scale diamond mining
De Beers has announced it is preparing to pilot a programme to create a secure and transparent route to market for ethically-sourced artisanal and small-scale mined (ASM) diamonds. Named GemFair, it will use dedicated technology to record ASM production at mine sites that meet demonstrable ethical standards, with the aim…
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12 AprilEconomy
Diamond prices slow in March after events โimpacted on confidenceโ
Diamond prices stabilised in March, but sentiment softened after a positive start to the year, says Rapaport. The international diamond network, said dealers were โdisappointed with the Hong Kong diamond show and a major bank fraud involving two Indian jewellery companies impacted on confidenceโ. The RapNet Diamond Index (RAPI) for…
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10 AprilFeatures
Generation Z – the next wave of jewellery consumers
Jewellery brands have spent the best part of a decade coming to terms with the Millennial consumer. Sons and daughters of the baby boomer generation, they were vastly different to what had came before them in terms of tastes and habits, and brands scrambled to adapt to new preferences in…
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Mar- 2018 -22 MarchInternational
Forevermark to build presence in Europe after strong 2017 performance
De Beers Group has announced that its Forevermark diamond brand will enter the German market for the first time and is in advanced-stage discussions with potential partners in France and Italy. In Germany, Forevermark is partnering with Heinz Mayer, an Idar-Oberstein-based diamond jewellery specialist. Heinz Mayer will launch the Forevermark…
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7 MarchFeatures
A question of integrity
The Responsible Jewellery Council (RJC) has in recent years positioned itself as a leader for responsible business in the jewellery industry, but a piece of research published in February by the non-governmental human rights organisation, the Human Rights Watch (HRW), takes issue with the RJCโs governance, standards, and certification systems.…
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7 MarchEconomy
De Beers announces rough diamond demand is strong for second cycle in 2018
De Beers has released data on its second cycle of rough diamond sales for 2018, with revenues provisionally secured at ยฃ399m. The worldโs leading diamond company with expertise in the exploration, mining and marketing of diamonds announced the provisional figure of sales from its rough diamonds mined from operations in…
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Feb- 2018 -13 FebruaryInternational
De Beers to sell Elizabeth Bay mine
Namdeb, a 50/50 partnership between diamond giant De Beers Group and the Namibian government, has announced it is seeking a buyer for its Elizabeth Bay mine in Namibia. The mine, which was commissioned in 1991 and is located near the town of Lรผderitz, employs around 160 people and produced around…
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Jan- 2018 -16 JanuaryProduct Launches
De Beers launches diamond blockchain pilot
De Beers Group has launched a pilot that uses blockchain technology to provide a tamper-proof and permanent digital record for diamonds registered on the platform. Following the success of an initial proof of concept trial, which resulted in a working prototype, a pilot is now underway involving a small number…
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