De Beers
De Beers is one of the most influential names in the global diamond industry, shaping supply, pricing, and consumer demand through its mining operations and branding initiatives. For UK jewellery professionals, staying informed about De Beersโ activities is crucial to understanding market dynamics and trade opportunities. Jewellery Focus delivers comprehensive coverage of De Beers, including business updates, production reports, ethical sourcing initiatives, marketing campaigns, and their impact on the UK jewellery sector.
-
Aug- 2018 -20 AugustEvents
Forevermark announces partnership with conservation charity Tusk
Forevermark, the diamond brand of De Beers Group, has announced it has partnered with the Tusk Rhino Trail, a central London wide art installation run by UK registered charity, Tusk. The Tusk Rhino Trail is supported by an invited list of internationally respected and collected artists and designers who have…
Read More » -
16 AugustAppointments
Tracr appoints Jim Duffy as GM to lead the next phase of the platformโs development
Tracr, the end-to-end diamond industry blockchain being developed by De Beers Group in collaboration with industry stakeholders, has announced the appointment of Jim Duffy as general manager to lead the next phase of the platformโs development. Duffy is joining Tracr as the platform starts to build greater scale, with more…
Read More » -
Jul- 2018 -6 JulyEvents
Synthdetect shortlisted for industry innovation awards
The International Institute of Diamond Grading & Research (IIDGR), part of De Beers Group, has announced Synthdetect, has been shortlisted as a finalist for Industry Innovation of the Year in this yearโs JNA Awards. Synthdetect, launched last year, is the first synthetic diamond screening device to simultaneously test multiple stones…
Read More » -
3 JulyFeatures
Blockchain – The technology pulling the jewellery industry into the future
โIn two to five years we wonโt be talking about Blockchain, it will just be one of those things that is a given,โ says Leanne Kemp. She is CEO of Everledger, a global startup that uses the best of emerging technology including Blockchain, Smart Contracts and Machine Vision to assist…
Read More » -
3 JulyFeatures
Would you buy lab-grown diamond jewellery?
โSynthetic diamonds will never replace a natural diamond,โ says Leonard Zell, Jewellery Focusโ own columnist and a specialist in jewellery sales training, with a chuckle. โI can’t see how a woman would ever want to mention that she has a lab created diamond as an engagement ring.โ Zellโs remarks are…
Read More » -
Jun- 2018 -26 JuneManufacturers
De Beers rough diamond sales increase in fifth sale cycle
De Beers has released data on its fifth cycle of rough diamond sales for 2018, with revenues provisionally secured at ยฃ575m. The figure increased by ยฃ21m compared with the previous cycle (ยฃ554m), and increased by ยฃ34m overall when compared with the same period last year (ยฃ541m). Bruce Cleaver, CEO of…
Read More » -
May- 2018 -29 MayInternational
De Beers to launch new fashion jewellery brand with lab-grown diamonds
De Beers Group has announced the launch of a new company called Lightbox Jewelry that will begin marketing a new brand of laboratory-grown diamond jewellery in September. ย Lightbox lab-grown diamonds will retail from $200 (ยฃ150) for a quarter-carat stone to $800 (ยฃ603) for a one-carat stone. The line will…
Read More » -
24 MayRetailers
Signet jewellers joins De Beers blockchain platform Tracr
Signet Jewelers will be the first retailer to join Tracr, an end-to-end diamond blockchain being developed by the De Beers group in collaboration with the diamond industry. A project team at Signet will work alongside the Tracr team to ensure the platform meets the needs of the jewellery manufacture and…
Read More » -
23 MayRetailers
Forevermark unveils Millennial focused retail store in China
Forevermark, a diamond brand owned by De Beers, has launched Libertโaime, a new Millennial focused store at HKRI Taikoo Hui in Shanghai, China. The group said the store has been created to โcelebrate the spirit of a new generation of women who are strong, unique, and authenticโ, and offers diamond…
Read More » -
18 MayEconomy
Global consumer demand for jewellery hits new record high of $82bn
Global consumer demand for diamond jewellery hit a new all-time high in 2017, climbing to US$82bn (ยฃ60.7bn), according to industry insight data published by De Beers Group. The US was the main driver for the overall 2% growth for the fourth consecutive year, where positive macroeconomics and strong consumer confidence…
Read More »







