Demi-Fine Jewellery
This coverage explores the rise of demi-fine jewellery within the UK market, bridging the gap between fashion and fine jewellery through quality materials and accessible pricing. Jewellery Focus reports on brand activity, design trends, and consumer demand driving growth in this segment. Coverage includes insights into product development, retail strategy, and market positioning for jewellers, designers, and suppliers operating in the demi-fine space. The content provides trade professionals with analysis of how this category reshapes pricing structures, consumer expectations, and brand identity.
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Sep- 2021 -24 SeptemberProduct Launches
Hot Diamonds launches Jac Jossa collaboration collection
British jewellery brand Hot Diamonds has announced the launch of a new collection in collaboration with actress Jacqueline Jossa. Released on 23 September, the Hot Diamonds x Jac Jossa collection features 75 pieces of demi-fine jewellery. The pieces are priced between £25 and £190, and are inspired by a “mutual…
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17 SeptemberProduct Launches
Missoma collaborates with Harris Reed for new collection
Demi-fine jewellery company Missoma has announced the launch of a new collection in collaboration with the British-American fashion designer, Harris Reed. Conceptualised during lockdown, the Harris Reed x Missoma collection aims to combine gothic and romantic themes from “the old world” with ideals of fluidity and inclusivity. The pieces are…
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1 SeptemberRetailers
Ernest Jones launches new ‘Love Colour’ collection
Ernest Jones has announced the launch of its new “Love Colour” collection, inspired by the rainbow, which features demi-fine jewellery in 9ct gold. The collection encompasses an array of red, blue and yellow treated diamonds in a variety of earrings, rings, bracelets and necklaces. In addition, the collection launches with…
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Aug- 2021 -5 AugustDesigners
Ania Haie to launch debut solid gold collection
Ania Haie, the demi-fine jewellery brand, is set to release its first solid gold collection, Ania Haie 14kt Gold. Due to launch in October 2021, the pieces are crafted from 100% recycled 14kt gold, and will feature conflict-free and full traceable natural diamonds, white sapphires, opals, and turquoise. The collection…
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Jun- 2021 -3 JuneRetailers
Joor launches The Accessory Collective
Joor, a digital wholesale platform, has launched The Accessory Collective which features fine/demi-fine jewellery and modern jewellery. The collective will be the third event created on the Joor Passport platform which centralises the trade show experience by creating a one-stop-shop for users who can upload data, visit the website, download…
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May- 2018 -8 MayFeatures
Demi-fine jewellery – The best of both worlds?
“Lots of people want to invest in something that is going to last a lifetime but not break the bank, and that is where we fall in,” says Christie Wollenberg, co-founder of demi-fine jewellery brand Otiumberg. Fine jewellery, costume jewellery and fashion jewellery are all widely accepted categories of the…
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